# Centro

> Centro, now operating as Basis Technologies, builds advertising software and provides media services for agencies and brands. Its Basis platform connects campaign planning, programmatic buying, search and social reporting, team workflows, and financial reconciliation. The company was founded by Shawn Riegsecker in Chicago in 2001 and serves customers across the Americas and Europe.

- **Founded:** 2001
- **Headquarters:** Chicago, United States
- **Founders:** Shawn Riegsecker (Founder and CEO)
- **Products:** Basis platform, Basis DSP, Compass, SmartBid, Unify by Basis
- **Notable:** Reported more than 100 agency sign-ups within nine months of its 2018 enterprise launch., Acquired SiteScout in 2013 for a reported approximately USD 40 million in cash and stock., Ranked first on Ad Age Best Places to Work in 2024, 2025, and 2026, according to its October 2026 announcement.

## Products & services

- **Basis platform** — Advertising software connecting planning, media activation, reporting, collaboration, and financial reconciliation. The Basis name was introduced in 2017; its expanded enterprise offering launched in early 2018.
- **Basis DSP** — Integrated demand-side platform for programmatic buying across display, video, connected TV, audio, native, and digital out-of-home.
- **Compass** — Agentic AI for turning briefs and supporting documents into editable media strategies, plans, and presentation materials.
- **SmartBid** — Machine-learning bid optimization using campaign signals.
- **Unify by Basis** — Combines advertising technology and media services for media teams.
- **Media consulting and activation** — Media strategy, audience planning, buying, execution, and support alongside the platform.
- **AdTech Academy** — Training and education for digital advertising and Basis users.

## Achievements

- Reported more than 100 agency sign-ups within nine months of its 2018 enterprise launch.
- Acquired SiteScout in 2013 for a reported approximately USD 40 million in cash and stock.
- Ranked first on Ad Age Best Places to Work in 2024, 2025, and 2026, according to its October 2026 announcement.

## Latest updates

- **2026-10** — Announced first place on Fortune Best Workplaces in Advertising & Marketing for a second consecutive year.
- **2026-08** — Integrated Barometer for episode-level podcast ad suitability controls.
- **2026-06** — Added Cint brand lift measurement inside the campaign workflow.
- **2026-04** — Appointed board member Christian Hendricks president.
- **2026-04** — Launched Compass agentic AI strategy and media planning tools.

## Links

- Website: https://basis.com/
- LinkedIn: https://www.linkedin.com/company/basis-technologies
- Twitter/X: https://twitter.com/basisglobaltech
- YouTube: https://www.youtube.com/basistechnologies
- Instagram: https://www.instagram.com/basistechnologies/
- Facebook: https://www.facebook.com/basisglobaltech

---

Profile page: https://yespress.io/centro
Published by YesPress — https://yespress.io
Last updated: 2026-10-17