# Centrical

> Centrical is a New York-based enterprise software company that turns frontline performance data into targeted coaching, microlearning, practice and recognition. Founded by Gal Rimon in 2013 as GamEffective, it serves global sales and service teams and sells per-user software licenses.

- **Founded:** 2013
- **Headquarters:** New York, United States
- **Founders:** Gal Rimon (Founder and CEO)
- **Products:** Performance Intelligence Platform, Performance Management, AI Coaching, Microlearning, AI Role-Play
- **Notable:** Microsoft case study reports 10% more calls per shift and 12% less absenteeism., adidas case study reports 27% faster time to proficiency and 30,000+ training hours saved annually., Frost & Sullivan gave Centrical its 2026 Global Transformational Innovation Leadership recognition for performance intelligence.

## Products & services

- **Performance Intelligence Platform** — Connects KPIs, quality, learning, coaching, recognition and employee feedback in one workflow.
- **Performance Management** — Shows personal goals and live operational metrics, with tailored challenges and feedback.
- **AI Coaching** — Prioritizes coaching opportunities, prepares managers and documents follow-up actions.
- **Microlearning** — Delivers short personalized lessons and knowledge checks based on role and performance gaps.
- **AI Role-Play** — Voice and chat simulations for practice and immediate feedback; launched in early access in January 2026 and general availability in June 2026.
- **Quality Assurance and Gamification** — Links evaluations with development actions and uses missions, points, badges and recognition to reinforce behavior.

## Achievements

- Microsoft case study reports 10% more calls per shift and 12% less absenteeism.
- adidas case study reports 27% faster time to proficiency and 30,000+ training hours saved annually.
- Frost & Sullivan gave Centrical its 2026 Global Transformational Innovation Leadership recognition for performance intelligence.
- Capita and Centrical won a 2026 CCA Best Technology Partnership award.

## Latest updates

- **2026-06** — Raised a $39 million Series D led by Leeds Illuminate and Kingfisher Investment.
- **2026-06** — Announced general availability of AI Role-Play and new guided coaching and real-time signal capabilities.
- **2026-04** — Received a Frost & Sullivan performance intelligence award.
- **2026-01** — Introduced AI Role-Play simulations in early access.

## Links

- Website: https://centrical.com/
- LinkedIn: https://www.linkedin.com/company/centrical/
- Twitter/X: https://twitter.com/centrical
- YouTube: https://www.youtube.com/user/GamEffective
- Facebook: https://www.facebook.com/Centrical/

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Profile page: https://yespress.io/centrical
Published by YesPress — https://yespress.io
Last updated: 2026-09-29