# Centerfield

> Centerfield is a Los Angeles-based performance marketing and sales technology company that combines owned editorial audiences, paid media, personalized digital experiences, AI-assisted engagement and sales operations. Its Dugout platform ties those pieces together so enterprise brands can buy measurable outcomes - leads, calls, appointments and completed sales - rather than disconnected media activity.

- **Founded:** 2011
- **Headquarters:** Los Angeles, United States
- **Founders:** Jason Cohen (Co-founder and former co-CEO), Brett Cravatt (Co-founder and former co-CEO)
- **Team size:** Approximately 1,500 employees; LinkedIn lists 1,001-5,000 employees and more than 1,500 profiles.
- **Products:** Dugout, AI Discovery, Performance Media, Affiliate Scale, AI-Powered Sales
- **Notable:** Grew from a paid-search lead-generation business into an integrated media, technology and sales platform., Says more than 2,000 brands partner with the company and its network reaches more than 250 million consumers annually., Reports 98% U.S. household reach through its owned and partner audience network.

## Products & services

- **Dugout** — Proprietary marketing and sales technology platform that coordinates audience data, media buying, personalization, engagement and attribution across the customer journey.
- **AI Discovery** — Research, measurement and activation services designed to help brands understand and improve their visibility inside AI-generated answers.
- **Performance Media** — Outcome-oriented paid search and paid social buying, supported by incrementality testing, automated optimization and closed-loop reporting.
- **Affiliate Scale** — Affiliate program management and access to Centerfield's owned editorial, comparison, coupon and social-commerce audiences.
- **AI-Powered Sales** — Voice, chat, RCS, SMS, email, appointment-setting and sales-center services informed by first-party interaction data and dynamic scripting.
- **Digital Experiences** — Personalized landing pages and multivariate optimization intended to improve conversion by consumer intent and behavior.
- **Datalot and QuoteManage** — Insurance acquisition products offering qualified calls, leads, live transfers and Medicare member acquisition for agencies, carriers and call centers.
- **Owned Digital Brands** — A portfolio including Business.com, Business News Daily, BroadbandNow, Savings.com, SafeHome.org, Security.org, SeniorLiving.org and other research or comparison properties.

## Achievements

- Grew from a paid-search lead-generation business into an integrated media, technology and sales platform.
- Says more than 2,000 brands partner with the company and its network reaches more than 250 million consumers annually.
- Reports 98% U.S. household reach through its owned and partner audience network.
- A commissioned Forrester study modeled a 236% return on investment for a composite customer over three years.
- Completed six add-on acquisitions under Platinum Equity through the 2025 purchase of ConsumerVoice.
- Acquired Brainjolt, whose 32 social brands reached more than 70 million consumers at the time of the 2024 transaction.
- Centerfield says it has been recognized among Los Angeles' best places to work eight times.
- Its 2026 AI Discovery report analyzed 1.2 million citations across ChatGPT, Gemini and Claude.

## Latest updates

- **2026-06** — Centerfield launched a redesigned website and introduced Centerfield Insights, a newsletter built around proprietary consumer and acquisition data.
- **2026-05** — Published an AI Discovery study based on 1.2 million citations across ChatGPT, Gemini and Claude and more than 1.1 million BroadbandNow sessions.
- **2026-04** — Centerfield Media Parent closed a $675 million credit facility consisting of a $550 million term loan and $125 million revolver for refinancing, debt redemption and general corporate purposes.
- **2025-08** — Acquired ConsumerVoice and BuyersReport.org, its sixth add-on acquisition under Platinum Equity.
- **2024-11** — Acquired Brainjolt, adding social-commerce distribution through more than 30 brands across Meta, Snap and TikTok.

## Links

- Website: https://www.centerfield.com/
- LinkedIn: https://www.linkedin.com/company/centerfield-media
- Twitter/X: https://twitter.com/centerfieldhq
- Facebook: https://facebook.com/CenterfieldJM/

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Profile page: https://yespress.io/centerfield
Published by YesPress — https://yespress.io
Last updated: 2026-08-15