# Cendyn

> Cendyn supplies hotel software and marketing services that connect guest data, digital advertising, websites, reservations, loyalty and revenue decisions. Its hospitality focus and broad commercial product portfolio serve independent properties, resorts, casinos and hotel groups worldwide.

- **Founded:** 1996
- **Headquarters:** Boca Raton, United States
- **Founders:** Charles Deyo (Co-founder; former CEO), Robin Deyo (Co-founder)
- **Products:** Cendyn CRM, Cendyn Loyalty, Cendyn Web / CMS, Digital Marketing Platform, Full-Service Digital Marketing
- **Notable:** Official materials report 32,000+ customers across 150+ countries and 400+ partner integrations., World Travel Awards named Cendyn Marketing Cloud its 2019 hotel CRM technology provider winner., Naumi Hotels case study reports Q4 2025 direct booking revenue up 55% against Q4 2024.

## Products & services

- **Cendyn CRM** — Combines guest records, segmentation, automated campaigns and analytics across properties.
- **Cendyn Loyalty** — Custom hotel rewards and repeat-booking programs connected to guest profiles.
- **Cendyn Web / CMS** — Hotel website design and content management.
- **Digital Marketing Platform** — Hotel advertising and metasearch campaign management.
- **Full-Service Digital Marketing** — Managed advertising, SEO, creative and marketing services.
- **Cendyn CRS and Booking Engine** — Rate and availability distribution plus direct booking transactions.
- **B2B Sales** — Corporate and group account management on shared hotel data.
- **Knowland** — Meetings and events intelligence and sales prospecting; acquired in 2024.
- **Guestrev, Grouprev and Revintel** — Revenue optimization, group pricing and hotel business intelligence.
- **Wayfinder** — AI-search visibility and accuracy monitoring within the CMS.
- **Call Center and GDS Connect** — Reservation-agent tools and travel-distribution connectivity.

## Achievements

- Official materials report 32,000+ customers across 150+ countries and 400+ partner integrations.
- World Travel Awards named Cendyn Marketing Cloud its 2019 hotel CRM technology provider winner.
- Naumi Hotels case study reports Q4 2025 direct booking revenue up 55% against Q4 2024.

## Latest updates

- **2026-10** — October 9 blog explains preparation for Google Search Campaigns for Travel; Cendyn describes testing with selected hotel customers.
- **2026-09** — September 8 announcement confirms participation in Google’s closed beta.
- **2026-08** — CRS payment framework expands with four integrations; the page is dated August 7 and release text August 10.
- **2026-06** — June 15 launch introduces Wayfinder AI-search monitoring inside the CMS.

## Links

- Website: https://www.cendyn.com/
- LinkedIn: https://www.linkedin.com/company/cendyn/
- Twitter/X: https://twitter.com/Cendyn
- YouTube: https://www.youtube.com/channel/UCQZlBWgXgQwfbiekznvQbAg
- Instagram: https://www.instagram.com/cendyn_/
- Facebook: https://facebook.com/CendynIdeas/

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Profile page: https://yespress.io/cendyn
Published by YesPress — https://yespress.io
Last updated: 2026-10-17