# Celtra

> Celtra sells cloud software for producing, adapting, serving and measuring digital advertising. Brands, agencies and media operators use its reusable creative toolkits and automation to turn campaigns into localized, multichannel assets at scale.

- **Founded:** 2006
- **Headquarters:** New York, United States
- **Founders:** Miha Mikek (Founder & CEO), Maja Mikek (Co-Founder & CFO), Matevž Klanjšek (Co-Founder; formerly Chief Product Officer)
- **Products:** Creative Automation, Creative Enablement, Dynamic Product Ads, Creative Services, AI Content Assistant
- **Notable:** Celtra reports Nike produced 17,000+ creatives in one round with a 19.5x production-efficiency gain., The McDonald’s Finland case reports repeat-launch effort falling from 27.5 hours to 2., The January 2026 McDonald’s Nordics case reports 12.8x production efficiency.

## Products & services

- **Creative Automation** — Cloud production and distribution software for reusable creative toolkits, adaptation and localization.
- **Creative Enablement** — Self-service rich media and video ad creation, serving and reporting for media operators and advertisers.
- **Dynamic Product Ads** — Catalog-driven creative variations for personalized product advertising.
- **Creative Services** — Specialist help with creative execution, toolkits and technical projects.
- **AI Content Assistant** — GPT-powered copy generation and refinement inside creative production feeds.
- **AI Creative Flows** — Reusable node-based generative image and video workflows using brand references, prompts and AI models.

## Achievements

- Celtra reports Nike produced 17,000+ creatives in one round with a 19.5x production-efficiency gain.
- The McDonald’s Finland case reports repeat-launch effort falling from 27.5 hours to 2.
- The January 2026 McDonald’s Nordics case reports 12.8x production efficiency.
- STG’s 2021 announcement described Celtra as profitable since 2017.

## Latest updates

- **2026-05** — AI Creative Flows resource dated May 5 introduces node-based generative image, video and variant production.
- **2026-05** — May 14 profile of Lead Product Designer Anita Richard describes a 14-year progression through Celtra’s product changes.
- **2026-03** — March 6 McDonald’s Finland case describes two reusable template structures and faster repeat launches.
- **2026-01** — January 30 McDonald’s Nordics case describes a centralized creative supply system across four countries.

## Links

- Website: https://celtra.com/
- LinkedIn: https://www.linkedin.com/company/celtra
- Twitter/X: https://twitter.com/CeltraMobile
- GitHub: https://github.com/celtra
- Instagram: https://www.instagram.com/celtra.official/
- Facebook: https://www.facebook.com/celtra

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Profile page: https://yespress.io/celtra
Published by YesPress — https://yespress.io
Last updated: 2026-09-30