# CELSIUS

> CELSIUS Holdings is a Boca Raton-based public functional beverage company that owns CELSIUS, Alani Nu and the U.S. and Canadian Rockstar Energy business. It sells ready-to-drink energy beverages, portable powders, hydration products and selected wellness items through retailers, gyms, e-commerce and distribution partners. Its pitch is fruit-forward, mostly zero-sugar energy for active, wellness-oriented consumers; its strategic edge is a portfolio of distinct brands coupled with PepsiCo's large distribution system. In 2025 the company reported $2.515 billion in revenue, and in the first quarter of 2026 its portfolio held about 20.9% of U.S. tracked ready-to-drink energy sales by dollar value.

- **Founded:** 2004
- **Headquarters:** Boca Raton, United States
- **Founders:** Greg Horn (Co-founder and original formulator), Steve Haley (Co-founder and former CEO), Irina Lorenzi (Co-founder)
- **Team size:** 1,497 people globally as of December 31, 2025, including direct employees and people engaged through professional employer organizations
- **Products:** CELSIUS, CELSIUS ESSENTIALS, CELSIUS On-The-Go, CELSIUS HYDRATION, Alani Nu
- **Notable:** Listed on the Nasdaq Capital Market under CELH in 2017., Reached fiscal 2025 revenue of $2.515 billion, up 85.5% year over year after the Alani Nu and Rockstar transactions., Built a three-brand portfolio with about 20.9% dollar share of tracked U.S. ready-to-drink energy in Q1 2026.

## Products & services

- **CELSIUS** — The flagship line of 12-ounce carbonated and non-carbonated energy drinks, generally with zero sugar and 200 mg of caffeine per can.
- **CELSIUS ESSENTIALS** — A 16-ounce performance-energy line with essential amino acids and 270 mg of caffeine per can.
- **CELSIUS On-The-Go** — Single-serve powder sticks mixed with water, carrying the core line's functional ingredients in a portable format.
- **CELSIUS HYDRATION** — Zero-sugar, caffeine-free electrolyte powders with B vitamins for fluid replenishment.
- **Alani Nu** — A health and wellness portfolio led by zero-sugar energy drinks; acquired by Celsius Holdings in April 2025.
- **Rockstar Energy** — A broad energy-drink brand acquired by Celsius Holdings in the U.S. and Canada in August 2025.

## Achievements

- Listed on the Nasdaq Capital Market under CELH in 2017.
- Reached fiscal 2025 revenue of $2.515 billion, up 85.5% year over year after the Alani Nu and Rockstar transactions.
- Built a three-brand portfolio with about 20.9% dollar share of tracked U.S. ready-to-drink energy in Q1 2026.
- CELSIUS brand achieved 98.5% all-commodity volume distribution in measured U.S. channels at the end of 2025.
- Expanded the CELSIUS brand from its Nordic base into Canada, the UK, Ireland, France, Benelux, Australia and New Zealand.
- Reported six published university studies examining the full CELSIUS formula's thermogenic properties.
- CELSIUS became the number-four energy drink brand in Canada and in the Nordics by company-cited 2025 market data.
- CELSIUS and Alani Nu together helped the portfolio reach 99.5% all-commodity volume distribution in measured U.S. channels in late 2025.

## Latest updates

- **2026-05** — Reported record first-quarter revenue of $782.6 million; the portfolio reached about 20.9% dollar share of tracked U.S. ready-to-drink energy.
- **2026-02** — Reported full-year 2025 revenue of $2.515 billion, including $1.002 billion from Alani Nu after its April acquisition and $55.6 million from Rockstar after its August acquisition.
- **2025-11** — Named Garrett Quigley president of Celsius International and detailed expansion milestones across Europe, Canada and Oceania.
- **2025-08** — Deepened the PepsiCo partnership, received a $585 million preferred-equity investment and acquired Rockstar Energy in the U.S. and Canada.
- **2025-04** — Completed the $1.8 billion acquisition of Alani Nu, including an estimated $150 million in tax assets.

## Links

- Website: https://www.celsiusholdingsinc.com
- LinkedIn: https://www.linkedin.com/company/celsius-inc-
- Twitter/X: https://twitter.com/CelsiusOfficial
- YouTube: https://www.youtube.com/@CelsiusOfficial
- Instagram: https://www.instagram.com/celsiusofficial/
- Facebook: https://www.facebook.com/CelsiusOfficial/
- TikTok: https://www.tiktok.com/@celsiusofficial

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Profile page: https://yespress.io/celsius
Published by YesPress — https://yespress.io
Last updated: 2026-08-11