# CEL Marketing PR Design

> CEL Marketing PR Design is a Minneapolis-based, woman-owned communications company founded in 1988 by Cindy Leines. It combines public relations, brand strategy, graphic design, websites, reputation management and integrated campaigns, with an unusually deep specialization in K-12 school districts. Its work is most distinctive when a complicated public institution needs one clear story that staff, families and communities can actually use.

- **Founded:** 1988
- **Headquarters:** Minneapolis, United States
- **Founders:** Cindy Leines (Founder & CEO)
- **Products:** MissionIgnition branding, Integrated marketing, School websites, Public relations and media, Reputation and crisis management
- **Notable:** Founded in 1988 and operating for more than 35 years., Certified by the State of Minnesota as a woman-owned Targeted Group Business., BBB Accredited Business.

## Products & services

- **MissionIgnition branding** — A six-step stakeholder-led process for brand strategy, messaging, visual identity, rollout planning and brand toolkits.
- **Integrated marketing** — Research-led campaigns combining messaging, digital advertising, social media, email, direct mail, events and community outreach.
- **School websites** — Mobile-first website strategy, information architecture, content migration, accessibility, SEO and vendor coordination for districts and schools.
- **Public relations and media** — Media relations, story development, key messages, training and public affairs support.
- **Reputation and crisis management** — Reputation audits, issue anticipation, incident response, customer-service planning and crisis communications.
- **School communications support** — Strategic counsel, interim communications capacity, enrollment campaigns, referendum communications, training and implementation support.

## Achievements

- Founded in 1988 and operating for more than 35 years.
- Certified by the State of Minnesota as a woman-owned Targeted Group Business.
- BBB Accredited Business.
- Won a 2020 NSPRA Golden Achievement Award for branding Richfield Public Schools.
- The Salina Public Schools enrollment campaign exceeded the district’s enrollment goal and earned a 2023 NSPRA Gold Medallion badge shown in CEL’s case study.
- Laura Jeffrey Academy met its 2022-23 enrollment goal; social engagement and reach nearly doubled, and most selected search terms reached Google’s first page.
- Bloomington’s New Code Academy campaign surpassed its enrollment goal by 9 percent.
- Lincoln-Way Community High School District 210’s rebrand received a 2025 INSPRA Award of Excellence and a 2026 NSPRA Award of Excellence in Branding.

## Latest updates

- **2026-09** — CEL’s site continues publishing practical school-communications guidance, including work on generational website behavior, AI-driven brand inconsistency and change communication.
- **2026-06** — Lincoln-Way Community High School District 210’s CEL-led rebrand was recognized with a 2026 NSPRA Award of Excellence in Branding.
- **2026-01** — CEL highlighted its staff’s participation and recognition in the Minnesota school public relations community.
- **2025-09** — Elkhart Community Schools approved a $5,400 addendum for CEL website page creation, updates, navigation adjustments and maintenance through December 2025.
- **2025-08** — CEL published its family-first framework for designing school websites around the tasks real families need to complete.

## Links

- Website: https://www.celpr.com
- LinkedIn: https://www.linkedin.com/company/cel-marketing-pr-design
- Twitter/X: https://twitter.com/proutloud
- Instagram: https://www.instagram.com/celcreative/
- Facebook: https://facebook.com/celpr

---

Profile page: https://yespress.io/cel-marketing-pr-design
Published by YesPress — https://yespress.io
Last updated: 2026-09-20