# CAVU Consumer Partners

> CAVU Consumer Partners is a consumer-focused investment firm that backs better-for-you brands and then works alongside their founders on the practical machinery of scale: positioning, packaging, retail distribution, e-commerce, talent, media, partnerships and eventual exits. Founded in 2015 by consumer operators Brett Thomas and Rohan Oza, the firm has offices in Santa Monica and New York, an in-house creative and growth platform called UNCOMMON, and a portfolio spanning food, beverage, wellness, beauty and pet care.

- **Founded:** 2015
- **Headquarters:** Santa Monica and New York City, United States
- **Founders:** Brett Thomas (Co-Founder and Managing Partner), Rohan Oza (Co-Founder and Managing Partner)
- **Team size:** 30 employees shown on LinkedIn; the company lists itself in the 11-50 employee range.
- **Products:** Venture capital and growth equity, UNCOMMON brand and growth platform, Commercial scaling support, Talent and leadership support, Exit strategy
- **Notable:** Closed the oversubscribed $325 million Fund V in February 2026, above a $275 million target, with more than 90% of existing limited partners returning., Backed and helped build Poppi before PepsiCo announced a $1.95 billion acquisition in March 2025., Supported Once Upon a Farm from 2018 through its New York Stock Exchange listing in February 2026.

## Products & services

- **Venture capital and growth equity** — Early- and mid-stage financing for branded consumer companies, particularly in food and beverage, wellness, beauty, personal care and pet.
- **UNCOMMON brand and growth platform** — In-house support for brand strategy, positioning, identity, packaging, creative direction, advertising, media, PR, influencers, celebrity partnerships and content.
- **Commercial scaling support** — Hands-on help with sales, pricing, retail distribution, D2C, Amazon, digital commerce, product innovation and operations.
- **Talent and leadership support** — Recruiting and organizational support for portfolio companies, including senior consumer and CPG talent.
- **Exit strategy** — Long-range stewardship and transaction preparation intended to build durable brands and support strategic or public-market outcomes.

## Achievements

- Closed the oversubscribed $325 million Fund V in February 2026, above a $275 million target, with more than 90% of existing limited partners returning.
- Backed and helped build Poppi before PepsiCo announced a $1.95 billion acquisition in March 2025.
- Supported Once Upon a Farm from 2018 through its New York Stock Exchange listing in February 2026.
- Invested $19 million in Vital Proteins before Nestle Health Science acquired a majority stake in 2020.
- Built an in-house creative and growth platform whose public case studies include Poppi, Vital Proteins, OSEA, Once Upon a Farm, Bulletproof, Health-Ade and ONE Bar.
- Brett Thomas was named to Boston College's 40 Under 40 list in 2017 and identified by Forbes as a consumer dealmaker and influencer.

## Latest updates

- **2026-07** — CAVU participated in an additional Series A financing for functional hydration brand Ultra, according to CB Insights.
- **2026-06** — Gymkhana Fine Foods expanded into Sprouts Farmers Market locations nationwide following its U.S. launch.
- **2026-05** — CAVU led 4AM's oversubscribed $4 million-plus seed round alongside a 1,745-store Target rollout.
- **2026-04** — CAVU led Gymkhana Fine Foods' $8.5 million Series A for U.S. expansion.
- **2026-02** — CAVU closed its fifth fund at $325 million, and long-time portfolio company Once Upon a Farm began trading on the NYSE.
- **2025-03** — PepsiCo announced an agreement to acquire Poppi for $1.95 billion, including anticipated tax benefits.

## Links

- Website: https://www.cavuconsumer.com/
- LinkedIn: https://www.linkedin.com/company/cavu-consumer-partners
- Twitter/X: https://x.com/cavuventures

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Profile page: https://yespress.io/cavu-consumer-partners
Published by YesPress — https://yespress.io
Last updated: 2026-08-15