# Catie Romero-Finger

> Catie Romero-Finger is the New York-based founder and CEO of BABs, a women-led Web3 growth and strategy agency. After a career translating complex sustainability, water and technology businesses for global audiences, she moved into blockchain work in 2019 and co-founded BABs after leading Western expansion for an APAC-focused crypto agency. Her current thesis is that crypto marketing should be accountable to on-chain and off-chain evidence rather than vanity metrics, while her websh3 events and writing advocate broader access and representation in technology.

- **Role:** Founder and CEO at BABs
- **Organizations:** BABs, websh3, Outlier Ventures, Cheeze, Inc., Tecient, Sinofy Group, Abengoa Water
- **Education:** MBA, IE Business School, BA in Spanish and Philosophy, Mount Mary University, Blockchain Technology certificate, University of California, Berkeley
- **Known for:** Co-founded and leads BABs, a women-led Web3 marketing, strategy and community-building agency., Co-created websh3, including a women-led event organized in roughly three weeks around NFT.NYC in 2022 with Consensys as a partner., Selected for the 2025 Proof of Talk speaker lineup in Paris.

## Career timeline

- **Before 2019** — Built a marketing and strategy career spanning Chicago, Seville and London, including global marketing and communications work at Abengoa Water and consulting work for technology and travel businesses.
- **2019** — Began working with a project using blockchain technology to improve node speed, prompting a deeper move into crypto and Web3 communications.
- **2021** — Joined an APAC-focused crypto agency to help lead its expansion into Western markets; also completed a blockchain technology certificate from UC Berkeley.
- **2022** — Served as CEO of Sinofy Group and co-founder of Tecient, then co-founded BABs with COO Nastya Adamova after their experience working together.
- **2022** — Helped create websh3 on roughly three weeks' notice around NFT.NYC, with a program centered on women discussing their operating expertise.
- **2023** — Hosted a sold-out websh3 event in Brooklyn during NFT.NYC and appeared on the NFT.NYC Brands Track speaker roster.
- **2025** — Appeared on the Proof of Talk speaker lineup in Paris and joined the BlockDrops podcast to discuss using data to move crypto marketing beyond hype.
- **2026** — Outlined BABs' shift toward proprietary data systems that connect on-chain and off-chain signals and stated a goal of making its performance-validation product an industry standard.

## Achievements

- Co-founded and leads BABs, a women-led Web3 marketing, strategy and community-building agency.
- Co-created websh3, including a women-led event organized in roughly three weeks around NFT.NYC in 2022 with Consensys as a partner.
- Selected for the 2025 Proof of Talk speaker lineup in Paris.
- Shortlisted with BABs co-founder Nastya Adamova for a 2023 Crypto Culture nomination in the Diversity in Web3 category.
- Built an international marketing career across sustainability, water infrastructure, consulting and emerging technology before founding BABs.
- Serves or has served as a mentor at Outlier Ventures and a strategic advisor to Cheeze, Inc.

## Latest updates

- **2026-04** — Discussed BABs' origins, data-driven positioning and product ambitions in a published Pulse 2.0 interview.
- **2025-11** — Appeared on episode 216 of the BlockDrops podcast to discuss why data can move crypto marketing beyond hype.
- **2025-06** — Appeared on the Proof of Talk program in Paris.

## Links

- Website: https://babs.xyz/
- LinkedIn: https://www.linkedin.com/in/catieromerofinger/
- Twitter/X: https://x.com/catieromero

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Profile page: https://yespress.io/catie-romero-finger
Published by YesPress — https://yespress.io
Last updated: 2026-09-22