# Cathy Oh

> Cathy Oh is a New York-based marketing executive who helped build Samsung Ads from a five-person founding team into an international connected-TV advertising business. Her career spans NBCUniversal, WebMD, Apple iAd and Samsung Electronics, with a consistent focus on translating emerging media technology into products and stories marketers can use. Alongside her commercial work, she has served as a founding executive sponsor of Samsung Ads' Women+ employee group and on the board of the Korean American Community Foundation.

- **Role:** Chief Marketing Officer, Samsung Ads and Samsung Electronics Service Business
- **Organizations:** Samsung Electronics, Samsung Ads, Apple, WebMD, NBCUniversal, Korean American Community Foundation, Conscious Step
- **Education:** BS in Business Administration, Carnegie Mellon University, Tepper School of Business, MS in Integrated Marketing, New York University
- **Known for:** Helped build Samsung Ads from an original five-person team into an international organization., Established and expanded the Samsung Ads brand across global markets., Built Apple's first sales-marketing organization focused on advertising for iAd.

## Career timeline

- **2004-2009** — Worked in strategic marketing at NBCUniversal after discovering an interest in marketing during a summer internship at Bravo; roles touched brands including iVillage and Syfy.
- **2009-2011** — Served as Director of Integrated Marketing at WebMD, where she has said she fell in love with product marketing and understanding software and tools.
- **2011-2015** — Led sales marketing and later global brand-and-agency marketing for Apple's iAd business.
- **2015** — Joined Samsung Ads as one of its original five leaders and helped establish the brand.
- **2019** — Named Global Head of Marketing and Analytics for Samsung Ads, overseeing teams and markets across multiple regions.
- **2021** — Recognized as a Multichannel News Wonder Woman.
- **2023** — Moved into the Chief Marketing Officer role for Samsung Ads and Samsung Electronics' service business.
- **2024** — Named an Ad Age Leading Woman, a She Runs It Changing the Game honoree and one of Chief Marketer's CMOs of the Year.
- **2025** — Named to Chief Marketer's Top Women in Marketing list and marked ten years at Samsung.
- **2026** — Represented Samsung Ads at CES and published observations on interactive, measurable and performance-driven advertising.

## Achievements

- Helped build Samsung Ads from an original five-person team into an international organization.
- Established and expanded the Samsung Ads brand across global markets.
- Built Apple's first sales-marketing organization focused on advertising for iAd.
- Founding member and executive sponsor of Samsung Ads' Women+ employee resource group.
- 2021 Multichannel News Wonder Woman.
- 2022 Chief Marketer Top Women in Marketing honoree.
- 2023 AdExchanger and AdMonsters Top Women in Media & Ad Tech honoree.
- 2024 Ad Age Leading Women honoree.
- 2024 She Runs It Changing the Game Paradigm Shift honoree.
- 2024 Chief Marketer People of the Year, CMOs of the Year category.
- 2025 Chief Marketer Top Women in Marketing honoree.

## Latest updates

- **2026-01** — At CES 2026, highlighted consolidation, continued CTV growth, creator-led brand engagement, attribution challenges, full-funnel performance and AI-aware content.
- **2025-12** — Predicted that 2026 advertising would shift toward measurable participation through interactive experiences.
- **2025-05** — At Samsung Ads' 2025 NewFronts, promoted interactive formats, creative services and data partnerships aimed at performance marketing.
- **2025-03** — Named to Chief Marketer's Top Women in Marketing list during her tenth year at Samsung.
- **2025-01** — Told Marketing Brew that her priority was helping partners use CTV's growing lower-funnel measurability.

## Links

- Website: https://www.samsung.com/us/business/samsungads/
- LinkedIn: https://www.linkedin.com/in/cathyoh
- YouTube: https://www.youtube.com/results?search_query=Cathy+Oh+Samsung+Ads

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Profile page: https://yespress.io/cathy-oh
Published by YesPress — https://yespress.io
Last updated: 2026-08-11