# Catherine Magee

> Catherine Magee is the co-founder and CEO of Playground, a sexual wellness brand she launched in 2022 with product developer Sandy Vukovic and pop star Christina Aguilera. After more than 15 years building aspirational beauty brands at companies like bareMinerals, Buxom, Rodan + Fields and theBalm Cosmetics, Magee set out to give intimate care the same skincare-grade performance and cosmetic-level joy that the beauty aisle had long enjoyed. Under her leadership Playground reached Target, Urban Outfitters and Amazon, raised roughly $2 million in seed funding, generated billions of social impressions, and landed Magee on Inc.'s 2024 Female Founders 250 list.

- **Role:** Co-Founder and CEO at Playground
- **Organizations:** Playground, bareMinerals, Buxom, Rodan + Fields, theBalm Cosmetics, Westward Leaning, Coterie.com
- **Nationality:** American
- **Education:** Georgetown University, McDonough School of Business
- **Known for:** Co-founded and leads Playground, a sexual wellness brand stocked at Target, Urban Outfitters and Amazon, Named to Inc.'s 2024 Female Founders 250 list, Grew Playground to more than seven billion social media impressions and 2,600% social growth

## Career timeline

- **2003-2005** — Studied at Georgetown University's McDonough School of Business
- **2000s-2010s** — Held executive and senior VP-level marketing roles across beauty brands including bareMinerals, Buxom, Rodan + Fields and theBalm Cosmetics
- **2022** — Co-founded Playground, a sexual wellness brand, serving as CEO
- **2022** — Playground raised seed funding; Emily Morse named Chief Sexologist (Sept 2022)
- **2023** — Christina Aguilera announced as co-founder and Chief Brand Advisor; official brand launch and 'Pillow Talk' campaign; Urban Outfitters launch
- **2024** — Playground closed a ~$2M institutional round and expanded retail to Target; Magee named to Inc.'s Female Founders 250

## Achievements

- Co-founded and leads Playground, a sexual wellness brand stocked at Target, Urban Outfitters and Amazon
- Named to Inc.'s 2024 Female Founders 250 list
- Grew Playground to more than seven billion social media impressions and 2,600% social growth
- Raised roughly $2 million in seed/institutional funding from investors including Palm Tree Crew Holdings, Fourward Ventures, Goddess Fun+d and Amboy Street Ventures
- Recruited Christina Aguilera as co-founder and Chief Brand Advisor
- Playground's Love Sesh won Best Water-Based Lubricant at Cosmopolitan's 2023 Lube Awards

## Latest updates

- **2024-04** — Playground announced expanded retail presence at Target following a ~$2M raise.
- **2024** — Catherine Magee named to Inc.'s 2024 Female Founders 250 list.

## Links

- Website: https://helloplayground.com
- LinkedIn: http://www.linkedin.com/in/catherinemagee
- Twitter/X: https://twitter.com/playground4her
- Instagram: https://www.instagram.com/catherineamagee/
- Facebook: https://facebook.com/playground.hello/

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Profile page: https://yespress.io/catherine-magee
Published by YesPress — https://yespress.io
Last updated: 2026-06-25