# Catherine Balsam-Schwaber

> Catherine Balsam-Schwaber is a business executive and former founding CEO of Kindra whose career spans the Clinton White House, television production, media marketing, Mattel and NBCUniversal’s Bluprint. Her work has centered on content, consumer relationships and business transformation.

- **Role:** Business executive and brand strategist
- **Organizations:** Kindra, Mattel, NBCUniversal, Bluprint, Craftsy, iVillage, MTV Networks, Rock the Vote, Time Warner, Clinton White House, Sōlaria Biō
- **Education:** Bachelor’s degree; field not verified, Brandeis University, MBA, New York University, Leonard N. Stern School of Business
- **Known for:** Led Mattel’s integrated content strategy in a newly created executive role., Led Mattel Creations when theatrical, television and digital content were centralized., Led the evolution of the Craftsy subscription offering into Bluprint.

## Career timeline

- **Early career; exact dates unverified** — Staff assistant in the Clinton White House; later technical assistant on The American President.
- **Dates unverified** — Live-news production for Tom Brokaw at NBC News.
- **Before 2015; exact dates unverified** — Marketing and programming roles at Time Warner, Rock the Vote, MTV Networks, iVillage and NBCUniversal’s Content Innovation Agency.
- **2015-09** — Appointed chief content officer at Mattel.
- **2016-03** — Took leadership of the centralized Mattel Creations division.
- **2017-11** — Joined Craftsy as general manager.
- **2018-07** — General manager during the subscription service’s relaunch as Bluprint.
- **2020-03** — Became Kindra CEO during its early development.
- **2021-06** — Kindra announced a $4.5 million seed round during her tenure.
- **2026-04** — Identified as Sōlaria Biō CEO in Susan McPherson’s interview; a subsequently crawled Biotia biography labels this a former role.

## Achievements

- Led Mattel’s integrated content strategy in a newly created executive role.
- Led Mattel Creations when theatrical, television and digital content were centralized.
- Led the evolution of the Craftsy subscription offering into Bluprint.
- Led Kindra at the time of its June 2021 $4.5 million seed funding announcement.

## Latest updates

- **2026-03** — Appeared in MediaPost’s Brand Insider discussion about career reinvention.
- **2026-04** — Discussed mentors, professional relationships and leadership with Susan McPherson.

## Links

- LinkedIn: https://www.linkedin.com/in/catherine-balsam-schwaber-42331b1

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Profile page: https://yespress.io/catherine-balsam-schwaber
Published by YesPress — https://yespress.io
Last updated: 2026-10-11