# Catamaran (Confidant PR)

> Catamaran is the 20-person strategic communications agency created when Confidant separated its public-relations practice from its creative business in January 2026. Led by founder and CEO Garland Harwood, it embeds small, senior teams with in-house communications departments and sells always-on media relations, earned-first campaigns, influencer work, research, reputation counsel and crisis support to brands including Amazon, Shake Shack, Chobani, La Colombe, BARK and Hipcamp.

- **Founded:** 2026
- **Headquarters:** New York, United States
- **Founders:** Garland Harwood (Founder & CEO)
- **Products:** Daily Navigation, Earned-First Ideas & Moments, Insights & Trends, Influence & Collaborations, Strategic Advisory
- **Notable:** Confidant, the predecessor business, won PRNEWS 2025 Platinum Agency of the Year - Medium., Named among PRovoke Media's leading US consumer agencies in 2025., Included in The PR Net 100 from 2023 through 2025.

## Products & services

- **Daily Navigation** — Always-on consumer and corporate storytelling, media relations, newsjacking, thought leadership, executive visibility and product-review work.
- **Earned-First Ideas & Moments** — Campaign strategy, creative concepts, partnerships, stunts, events and content designed to generate credible attention even when a client has no conventional news.
- **Insights & Trends** — Research, data and cultural analysis that turns consumer behavior into timely narratives, including The Zeitgeist newsletter and custom internal newsletters.
- **Influence & Collaborations** — Creator gifting, sourcing, contracting, paid-amplification strategy, measurement and optimization.
- **Strategic Advisory** — C-suite counsel, narrative development, corporate positioning, crisis and issues management, message testing and media training.

## Achievements

- Confidant, the predecessor business, won PRNEWS 2025 Platinum Agency of the Year - Medium.
- Named among PRovoke Media's leading US consumer agencies in 2025.
- Included in The PR Net 100 from 2023 through 2025.
- The BARK Air launch produced what the agency describes as BARK's largest media spike, with coverage across Good Morning America, The New Yorker, The Washington Post, CBS Mornings, CNBC and The Tonight Show.
- Hipcamp's earned-media program generated 166 online, print and broadcast stories across top-20 US media markets and a reported potential audience of more than 2.3 billion.
- Rare Beauty's pre-launch communications generated more than 300 top-tier business and consumer placements.
- Inc. named Confidant a Best Workplace in 2021, 2023 and 2024.

## Latest updates

- **2026-01** — Confidant separated its 20-person PR practice into Catamaran, led by Garland Harwood, while the creative business continued independently under the Confidant name.
- **2026-01** — Catamaran announced four opening-year account wins: Patreon, Nature's Garden, Edible Arrangements and an unnamed specialty retail chain.
- **2026-02** — The Confidant Zeitgeist became The Zeitgeist by Catamaran and added bi-monthly contributions from former Wall Street Journal and Adweek reporter Ann-Marie Alcántara.

## Links

- Website: https://www.catamarancomms.com/
- LinkedIn: https://www.linkedin.com/company/catamarancomms
- Instagram: https://www.instagram.com/catamarancomms/

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Profile page: https://yespress.io/catamaran-confidant-pr
Published by YesPress — https://yespress.io
Last updated: 2026-09-21