# Catalyst Media Factory

> Catalyst Media Factory is a Detroit public relations and social media firm founded by Jennifer Foster in 2016. Its roughly ten-person team helps growing companies, nonprofits, events, downtown organizations and public-sector clients find the news in their work, prepare spokespeople for scrutiny and turn local media relationships into credibility. The firm combines media relations, realistic interview training, social management, marketing, event support and crisis communications, favoring customized engagements and measured growth over a one-size-fits-all agency model.

- **Founded:** 2016
- **Headquarters:** Detroit, United States
- **Founders:** Jennifer Cherry Foster (Founder and CEO)
- **Products:** Media relations, Media training, Social media management, Marketing and creative support, Events and crisis communications
- **Notable:** Reached its tenth anniversary in 2026 after starting as a solo operation in 2016., Expanded to a team of about ten with a Detroit headquarters and satellite offices in Sterling Heights and Traverse City., Supported publicity for the 2024 NFL Draft in Detroit.

## Products & services

- **Media relations** — News-angle development, press releases, targeted pitching, reporter follow-up, interview coordination and coverage reporting for broadcast, print and digital outlets.
- **Media training** — Key-message development, interview technique, media-landscape instruction, crisis preparation and realistic on-camera mock interviews, including programs tailored for DDAs and downtown partnerships.
- **Social media management** — Editorial calendars, content creation, community management, audience targeting and influencer outreach across major social platforms.
- **Marketing and creative support** — Advertising buys and creative, geo-fencing, graphic design, promotional writing, website development and maintenance, collateral and trade-show support.
- **Events and crisis communications** — Press conferences, grand openings, event publicity and production support, plus crisis counsel for existing clients.

## Achievements

- Reached its tenth anniversary in 2026 after starting as a solo operation in 2016.
- Expanded to a team of about ten with a Detroit headquarters and satellite offices in Sterling Heights and Traverse City.
- Supported publicity for the 2024 NFL Draft in Detroit.
- Built an early and continuing event portfolio that includes Arts, Beats & Eats.
- Serves as a publicly listed agency of record for Downtown Detroit Partnership media inquiries.
- Founder Jennifer Foster served on the 2019 American Business Awards judging committee.
- Team member Laura Oliveto was listed as a 2025 ARC Awards judge.

## Latest updates

- **2026-06** — Foster discussed the firm's tenth anniversary, media training and event work in a MITech TV interview.
- **2026-04** — Foster appeared on the In MI Downtown podcast to discuss how small businesses can use PR and social media in downtown districts.
- **2026-01** — A VoyageMichigan profile detailed the company's origin, roughly ten-person team, COVID-era threat and deliberate approach to growth.
- **2024-09** — Sterling Heights' LDFA approved a $4,050 monthly PR contract with the firm for the Velocity program.
- **2024-04** — The firm supported promotion connected with Detroit's 2024 NFL Draft.

## Links

- Website: https://catalystmediafactory.com
- LinkedIn: https://www.linkedin.com/company/catalyst-media-factory
- Twitter/X: http://twitter.com/jennatcatalyst
- Instagram: https://www.instagram.com/catalystmediafactory
- Facebook: https://www.facebook.com/CatalystMediaFactory/

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Profile page: https://yespress.io/catalyst-media-factory
Published by YesPress — https://yespress.io
Last updated: 2026-09-22