# Catalina Gorla

> Catalina Gorla is the co-founder and CEO of TruDataRx, a Vermont-based health technology company that helps self-insured employers cut pharmacy spend using objective clinical data and comparative-effectiveness analytics. A Dartmouth-educated former economist turned healthcare entrepreneur, she has spent over a decade attacking the hidden costs and conflicts of interest baked into American drug pricing. She previously co-founded Informulary, managed innovation programs at the Dartmouth Center for Healthcare Delivery Science, and delivered a TEDxBeaconStreet talk arguing the U.S. doesn't need a single payer so much as an informed one.

- **Role:** Co-Founder & CEO at TruDataRx
- **Organizations:** TruDataRx, Informulary, Inc., Dartmouth Center for Healthcare Delivery Science, Nationwide Investments, Forbes.com, Katahdin Group (CEO Collective Member)
- **Nationality:** American
- **Education:** Bachelor's degree, graduated cum laude, Dartmouth College, Vallivue High School, Caldwell, Idaho
- **Known for:** Co-founded and leads TruDataRx, partnering with self-insured employers and ACOs to cut pharmacy spend through evidence-based analytics, Founding COO of Informulary, a company providing doctors and patients drug-decision information, TEDxBeaconStreet speaker on drug pricing

## Career timeline

- **2009-2012** — Worked as an economist at Nationwide Investments, building analytical tools and reports on international financial markets; completed a financial leadership rotation in insurance
- **2011-2013** — Co-authored a blog on Forbes.com focused on entrepreneurship
- **2012-2015** — Program Manager of Innovations in Translation and New Initiatives at the Dartmouth Center for Healthcare Delivery Science
- **2013-2016** — Co-founder and founding COO of Informulary, Inc.
- **2017** — Co-founded TruDataRx and became CEO
- **2018** — Delivered TEDxBeaconStreet talk, 'What's the Prescription for Lowering Drug Prices?'
- **2025** — Joined Katahdin Group's CEO Collective

## Achievements

- Co-founded and leads TruDataRx, partnering with self-insured employers and ACOs to cut pharmacy spend through evidence-based analytics
- Founding COO of Informulary, a company providing doctors and patients drug-decision information
- TEDxBeaconStreet speaker on drug pricing
- Graduated cum laude from Dartmouth College
- Over a decade of healthcare work in research commercialization, enterprise formation, and operations

## Latest updates

- **2025** — Became a CEO Collective member at Katahdin Group while continuing to lead TruDataRx from Norwich, Vermont

## Links

- Website: https://www.trudatarx.com
- LinkedIn: https://www.linkedin.com/in/catalina-gorla-66570a13
- YouTube: https://www.youtube.com/watch?v=T-vmubRjrho

---

Profile page: https://yespress.io/catalina-gorla
Published by YesPress — https://yespress.io
Last updated: 2026-06-25