# Casey Graham

> Casey Graham is the co-founder and CEO of Gravy, a payment recovery and customer retention business launched with Renee Weber in 2017. Previously the founder of The Rocket Company, he is also a co-founder of Yummy Pools and the author of The No B.S. Small Business Book and From Skimming to Scaling. His public teaching focuses on retention, company culture, operating systems and the owner’s reasons for owning a business.

- **Role:** Co-Founder & CEO at Gravy
- **Organizations:** Gravy, The Rocket Company, Yummy Pools, College Load Out, The Change Group, MAG Bookkeeping, Command AF
- **Education:** George C Wallace State Community College-Selma, Bachelor of Business Administration, Management, Samford University
- **Known for:** Built The Rocket Company, an Inc. 5000 company in 2013, 2014 and 2015., The Rocket Company won Infusionsoft’s Ultimate Marketer award in 2013., Co-founded Gravy, whose website reported more than $1 billion in cumulative revenue returned to clients when checked on 2026-10-15.

## Career timeline

- **2008** — Founded The Rocket Company, serving church leaders with coaching and practical resources.
- **2010** — Sold The Change Group, according to his personal biography.
- **2013-2015** — The Rocket Company appeared on the Inc. 5000 for three consecutive years.
- **2016** — Exited The Rocket Company; contemporaneous interview biographies and Crunchbase place the sale in February 2016.
- **2017** — Co-founded Gravy with Renee Weber; launched in April.
- **2019** — Gravy announced a $1 million seed round and a goal to return $1 billion to clients.
- **2021** — Gravy announced a $4.5 million Series A led by Arlington Family Partners; The No B.S. Small Business Book was featured on Author Hour in December.
- **2022** — Started the pool service business Yummy Pools with Renee Weber.
- **2025** — Discussed From Skimming to Scaling and pool company value on Between Two Stops.

## Achievements

- Built The Rocket Company, an Inc. 5000 company in 2013, 2014 and 2015.
- The Rocket Company won Infusionsoft’s Ultimate Marketer award in 2013.
- Co-founded Gravy, whose website reported more than $1 billion in cumulative revenue returned to clients when checked on 2026-10-15.
- Gravy raised a $4.5 million Series A in February 2021.
- Authored The No B.S. Small Business Book.
- Co-founded Yummy Pools and authored From Skimming to Scaling.

## Latest updates

- **2026-05** — Skimmer updated its recap of Graham’s pool service growth webinar, identifying him as CEO and co-founder of Yummy Pools; the update date is a page revision date, not a new founding or growth milestone.
- **2026-02** — Skimmer updated articles covering Graham’s pool company valuation framework and operating advice.
- **2025-10** — Appeared with Niki Acosta on Between Two Stops to discuss building a valuable pool service company and From Skimming to Scaling.

## Links

- Website: https://caseygraham.com/
- LinkedIn: https://www.linkedin.com/in/caseygraham1/
- Twitter/X: https://twitter.com/caseygraham
- Instagram: https://www.instagram.com/caseygraham/
- Facebook: https://www.facebook.com/casey.graham.12327

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Profile page: https://yespress.io/casey-graham
Published by YesPress — https://yespress.io
Last updated: 2026-10-15