# Casey Armstrong

> Casey Armstrong is ShipBob's Chief Business Officer and host of Unpacked, a career marketer turned ecommerce operator whose path ran from California real estate and startup growth work to a Berlin luxury-watch marketplace, BigCommerce, and ShipBob. The recurring idea in his work is that growth is only real when operations can carry it: a lesson sharpened while moving high-value watches across Europe and later applied to global fulfillment, partnerships, and omnichannel commerce.

- **Role:** Chief Business Officer at ShipBob
- **Organizations:** ShipBob, BigCommerce, Watchmaster, Mavenlink, FullStackMarketer.com, Startup Weekend Orange County
- **Education:** Bachelor of Arts, University of Southern California
- **Known for:** Helped Mavenlink grow its customer base from about 5,000 to more than 500,000 and reach more than $200,000 in monthly revenue, as stated on his public about.me profile., Helped scale Watchmaster to roughly $30 million in its first year, as discussed in his Grow & Tell interview., At BigCommerce, managed substantial acquisition programs and helped generate millions in net annual recurring revenue and billions of organic pageviews.

## Career timeline

- **2003-2008** — Worked in planning and land acquisition, including roles at Hunsaker & Associates and SunCal Companies.
- **2010s** — Moved into startup marketing and growth, including work with Mavenlink and several software companies; organized Startup Weekend Orange County.
- **2014-2016** — Ran FullStackMarketer.com and conducted growth workshops in Europe with Patrick Vlaskovits.
- **2015-2016** — Served as SVP of Global Operations and Marketing at Watchmaster after moving with his family to Berlin to help scale the luxury-watch marketplace.
- **2016-2018** — Led marketing at BigCommerce, ultimately as Vice President of Marketing.
- **2018** — Joined ShipBob to lead marketing and partnerships after initially deleting the company's recruiting email, then reconsidering because its fulfillment problem matched pain he had experienced firsthand.
- **2026** — Listed by ShipBob as Chief Business Officer and launched the Unpacked interview podcast with founders and ecommerce leaders.

## Achievements

- Helped Mavenlink grow its customer base from about 5,000 to more than 500,000 and reach more than $200,000 in monthly revenue, as stated on his public about.me profile.
- Helped scale Watchmaster to roughly $30 million in its first year, as discussed in his Grow & Tell interview.
- At BigCommerce, managed substantial acquisition programs and helped generate millions in net annual recurring revenue and billions of organic pageviews.
- Joined ShipBob in 2018 and progressed from marketing and partnerships leadership to Chief Business Officer.
- Became host of ShipBob's Unpacked podcast, interviewing founders and ecommerce executives about the operational reality behind brand growth.

## Latest updates

- **2026-08** — Published 'The Great Channel Boom of the 2020s,' arguing that DTC, Amazon, retail, wholesale, and social commerce are converging into one operating system for brands.
- **2026-08** — Launched Unpacked with Casey Armstrong, a weekly ShipBob podcast featuring candid conversations with brand founders and ecommerce leaders.
- **2026-08** — ShipBob's leadership page listed Armstrong as Chief Business Officer, reflecting an expansion from his longstanding Chief Marketing Officer remit.
- **2026-01** — ShipBob announced it had surpassed one billion units fulfilled across its global network.

## Links

- Website: https://www.shipbob.com
- LinkedIn: https://www.linkedin.com/in/caseyflynnarmstrong
- Twitter/X: https://twitter.com/CaseyA
- YouTube: https://www.youtube.com/@ShipBob

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Profile page: https://yespress.io/casey-armstrong
Published by YesPress — https://yespress.io
Last updated: 2026-09-28