# Cascade

> Cascade is a strategy execution platform that pulls corporate strategy out of slide decks and boardrooms and turns it into a living, trackable system the whole organization can run on. It combines strategic planning, OKRs, projects, KPIs and outcome tracking - now layered with AI insights via its Tapestry suite - into one platform so leaders can see whether the plan is actually working. Founded in 2017 and used by thousands of teams across 100+ countries, from vaccine supply chains to Formula One teams.

- **Founded:** 2017
- **Headquarters:** Sydney, Australia (with New York, USA office)
- **Founders:** Tom Wright (Founder & CEO), Karim Zuhri (COO & General Manager)
- **Team size:** ~140 employees spanning 25+ nationalities
- **Products:** Cascade Strategy Platform, Tapestry AI, Dashboards & Reporting, Integrations Library
- **Notable:** Bootstrapped from launch in 2017 to operations in 60+ countries by 2019, Raised a US$29M (~A$40M) Series A in 2022 led by Telescope Partners, Used by thousands of organizations across 100+ countries

## Products & services

- **Cascade Strategy Platform** — A single platform combining strategic planning, OKRs and goals, project/portfolio management, KPI and metrics tracking, dashboards and reporting to align teams and track execution.
- **Tapestry AI** — AI suite that generates strategy insights, surfaces drift and risk, scores strategy health, and helps draft and analyze plans.
- **Dashboards & Reporting** — Real-time strategy dashboards, performance/health scores and automated reporting that give leaders visibility into whether plans are on track.
- **Integrations Library** — Connects business data sources and tools so strategy metrics stay live rather than manually updated.

## Achievements

- Bootstrapped from launch in 2017 to operations in 60+ countries by 2019
- Raised a US$29M (~A$40M) Series A in 2022 led by Telescope Partners
- Used by thousands of organizations across 100+ countries
- Powers strategy for marquee customers including AstraZeneca, Porsche, Caterpillar and UNICEF
- Built a globally distributed team of ~140 across 25+ nationalities

## Latest updates

- **2022-03** — Closed US$29M Series A led by Telescope Partners to expand into North America and Europe.
- **2025-01** — Repositioned around AI - launching the Tapestry AI suite and the 'AI-Driven Strategy. Better Decisions.' platform messaging.

## Links

- Website: https://www.cascade.app
- LinkedIn: https://www.linkedin.com/company/cascadestrategy
- Twitter/X: https://twitter.com/cascadestrategy
- YouTube: https://www.youtube.com/@CascadeStrategy
- Facebook: https://www.facebook.com/1429104474035609

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Profile page: https://yespress.io/cascade
Published by YesPress — https://yespress.io
Last updated: 2026-06-15