# Carter & White

> Carter & White is a Dubai-founded luxury fashion and home-textile company built around Egyptian Giza cotton, climate-conscious comfort and understated tailoring. It sells apparel, accessories and home collections directly online and through boutiques, while a bespoke business supplies linens and accessories for yachts, private aviation and hospitality. Its market position sits between a regional lifestyle label and an internationally expanding luxury house.

- **Founded:** 2016
- **Headquarters:** Dubai, United Arab Emirates
- **Founders:** Marwan Bin Yousuf Al Serkal (Founder & CEO)
- **Team size:** Approximately 94 employees (provided company dataset; public 2019 reporting cited 10 employees at that time)
- **Products:** Ready-to-wear fashion, Accessories and lifestyle goods, Home textiles, Bespoke yacht and private-aviation linens, Hospitality supply
- **Notable:** Founded in Dubai in 2016 after more than two years of material research described by the company., Reported as the first Dubai company to exhibit at the Cannes Yachting Festival in 2018., Expanded from men's basics into women’s and children's fashion, home textiles, yacht linens, accessories and fragrance.

## Products & services

- **Ready-to-wear fashion** — Men's, women's and children's clothing spanning T-shirts, polos, shirts, dresses, trousers, knitwear, sleepwear, loungewear and seasonal resort collections.
- **Accessories and lifestyle goods** — Bags, wallets, socks, small leather goods, fragrances, bathroom accessories and gifting products sold online and in boutiques.
- **Home textiles** — Egyptian Giza cotton bedding, duvet covers, sheets, pillowcases, towels and bath linens, including high-thread-count made-to-measure options.
- **Bespoke yacht and private-aviation linens** — Custom bed, bath and guest-room textiles with choices of cotton, thread count, stitching colour and monogram embroidery for yachts and private aircraft.
- **Hospitality supply** — B2B supply of premium bed and bath linens to hotel and resort operators; a disclosed agreement covered Jannah Hotels & Resorts' portfolio.
- **Retail and ecommerce** — Direct sales through the company's Shopify storefront and physical boutiques in the UAE, wider GCC and European resort destinations.

## Achievements

- Founded in Dubai in 2016 after more than two years of material research described by the company.
- Reported as the first Dubai company to exhibit at the Cannes Yachting Festival in 2018.
- Expanded from men's basics into women’s and children's fashion, home textiles, yacht linens, accessories and fragrance.
- Signed a portfolio-wide linen supply agreement with Jannah Hotels & Resorts in 2020.
- Raised AED 40 million in Series A funding in 2023.
- Opened its first international store in Porto Cervo, Sardinia, in 2023.
- Opened its first Saudi store in Riyadh and named Nacho Figueras global ambassador in 2023.
- Opened its first Bahrain store at Marassi Galleria in 2024.
- Public reporting in May 2026 described 14 stores across the Gulf and Europe, plus seasonal boutiques in Porto Cervo, Cannes and Marbella.

## Latest updates

- **2026-05** — Villa 88 reported 14 stores across the UAE, wider Gulf and Europe, two more planned by year-end and a stated target of 100 stores by 2030.
- **2026-04** — Carter & White opened at Palm Jumeirah Mall, described by the founder as its fifth Dubai location, seventh in the UAE and thirteenth globally.
- **2025-10** — The company shared the opening of its Yas Mall boutique and a presentation of its latest collection.
- **2024-09** — Carter & White opened its first Bahrain store at Marassi Galleria.
- **2023-12** — The company opened in Riyadh and announced a five-year global ambassador partnership with polo player Nacho Figueras.
- **2023-07** — Carter & White opened its first international boutique in Porto Cervo, Sardinia.
- **2023-04** — The company announced an AED 40 million Series A round to support GCC and European retail expansion.

## Links

- Website: https://carterandwhite.com/
- LinkedIn: https://www.linkedin.com/company/carter-%26-white/
- Twitter/X: https://twitter.com/carterandwhite
- YouTube: https://www.youtube.com/channel/UC67EThwCvDPxZhE6S05hP0A
- Instagram: https://www.instagram.com/carterandwhite/
- Facebook: https://www.facebook.com/carterandwhite/

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Profile page: https://yespress.io/carter-white
Published by YesPress — https://yespress.io
Last updated: 2026-08-17