# Carrie Tharp

> Carrie Tharp is the GTM COO & VP Customer Experience at Google Cloud, where she oversees end-to-end customer experience strategy and connects product innovation to customer outcomes across priority industries including Retail, Financial Services, and Manufacturing. A veteran of major retail and digital commerce transformations, she spent nearly three years as EVP and Chief Digital & Marketing Officer at Neiman Marcus Group before joining Google Cloud in 2019. With roots in a family bakery in Erie, Pennsylvania and an MBA from Kellogg, she has become one of the most prominent voices on generative AI adoption and agentic AI in enterprise commerce.

- **Role:** GTM COO & VP Customer Experience at Google Cloud
- **Organizations:** Google Cloud, Vera Bradley (Board of Directors), Rue Gilt Group (Board Member), National Retail Federation (Board of Directors)
- **From:** Erie, Pennsylvania, United States
- **Nationality:** American
- **Education:** Bachelor's Degree in Management Information Systems, Texas A&M University, MBA, Kellogg School of Management, Northwestern University
- **Known for:** Promoted to GTM COO & VP Customer Experience at Google Cloud, one of the most senior go-to-market roles at Google Cloud, Built Google Cloud's retail and consumer vertical practice from initial VP role to a multi-industry strategic function, Served as Interim Brand President of Neiman Marcus Group while simultaneously serving as Chief Digital & Marketing Officer

## Career timeline

- **Early career** — Grew up working at family's bakery in Erie, Pennsylvania - first taste of retail operations
- **Early career** — Leadership role at Dean Foods
- **Mid career** — Leadership role at Expedia
- **Mid career** — VP, Global Strategy, Customer Insights & Innovation at Travelocity
- **2013** — Joined Fossil Group as Senior VP of E-commerce and Chief Marketing Officer, managing global e-commerce and online operations for all owned and licensed brands
- **2016** — Joined Neiman Marcus Group as EVP, Chief Digital & Marketing Officer, overseeing e-commerce and digital omni-channel experiences for Neiman Marcus, Bergdorf Goodman, Last Call, and Horchow
- **2019 (January)** — Became Interim Neiman Marcus Brand President while retaining Chief Digital & Marketing Officer role
- **2019 (August)** — Joined Google Cloud as VP, Retail & Consumer
- **2020** — Appointed to Vera Bradley Board of Directors as Independent Director
- **2023 (March)** — Promoted to GTM COO & VP Customer Experience at Google Cloud, expanding mandate to all priority industries
- **2023** — Joined National Retail Federation Board of Directors
- **2026** — Speaker at Google Cloud Next 2026 (Las Vegas), speaking on agentic AI and enterprise transformation

## Achievements

- Promoted to GTM COO & VP Customer Experience at Google Cloud, one of the most senior go-to-market roles at Google Cloud
- Built Google Cloud's retail and consumer vertical practice from initial VP role to a multi-industry strategic function
- Served as Interim Brand President of Neiman Marcus Group while simultaneously serving as Chief Digital & Marketing Officer
- Led digital transformation across Neiman Marcus, Bergdorf Goodman, Last Call, and Horchow brands
- Appointed Independent Director to Vera Bradley Board of Directors (2020-2026)
- Board member of Rue Gilt Group
- Member of the National Retail Federation Board of Directors since 2023
- Recognized speaker at Google Cloud Next, NRF Big Show, and NRF Retail's Big Show APAC
- Prominent advocate and strategist for generative AI adoption in retail and enterprise

## Latest updates

- **2026-05** — Spoke at Google Cloud Next 2026 in Las Vegas on the agentic AI era and enterprise AI strategy
- **2026-01** — Featured speaker at NRF 2026: Retail's Big Show
- **2026-03** — Not standing for re-election to Vera Bradley Board of Directors at 2026 annual shareholder meeting

## Links

- Website: https://google.com
- LinkedIn: https://www.linkedin.com/in/carrie-tharp
- Facebook: https://facebook.com/GoogleFiber

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Profile page: https://yespress.io/carrie-tharp
Published by YesPress — https://yespress.io
Last updated: 2026-05-31