# Carrie Shaw

> Carrie Shaw is a Toronto technology executive whose career has moved from product management at Microsoft to marketing leadership at Rogers, Quandl and Copper, including a turn as Copper's CEO. Now associated with insurance automation company Quandri, she brings a distinctive mix of technical fluency, customer empathy and narrative discipline to companies trying to make complex software understandable and useful.

- **Role:** Chief Marketing Officer at Quandri
- **Organizations:** Quandri, Copper, Quandl, Nasdaq, Rogers Communications, OutRank by Rogers, Thoora, Blueprint Software Systems, Microsoft, Progress Place
- **Nationality:** Canadian
- **Education:** BA, English and Computer Science, University of Waterloo, MSc, Computer-Mediated Communication, Rensselaer Polytechnic Institute
- **Known for:** Helped build and launch Microsoft consumer software products early in her career., Contributed to scaling OutRank by Rogers from launch to a business reported by a colleague at $20 million with more than 175 employees., Led marketing at Quandl during the period culminating in its 2018 acquisition by Nasdaq.

## Career timeline

- **1995-2001** — Worked in product management at Microsoft, including consumer products such as Encarta, Microsoft Money and early mobile MSN services.
- **2002-2008** — Worked as an independent product management professional and in senior product roles.
- **2008-2010** — Served as AVP at Blueprint Software Systems.
- **2010-2012** — Led product and marketing at Thoora.
- **2012-2016** — Directed marketing for OutRank within Rogers' venture incubation group, helping scale the operation from launch.
- **2016-2020** — Served as CMO of Quandl and helped the financial-data company through its 2018 acquisition by Nasdaq.
- **2020** — Joined Copper as Chief Marketing Officer.
- **2023** — Became CEO of Copper after being promoted from CMO.
- **2025-2026** — Worked with AI and technology clients, including Quandri, on marketing and growth.

## Achievements

- Helped build and launch Microsoft consumer software products early in her career.
- Contributed to scaling OutRank by Rogers from launch to a business reported by a colleague at $20 million with more than 175 employees.
- Led marketing at Quandl during the period culminating in its 2018 acquisition by Nasdaq.
- Advanced from CMO to CEO at Copper in 2023.
- Named an inventor on US Patent 8,949,882 for identifying advertising opportunities.
- Published research on computer-mediated communication in IEEE and HICSS proceedings.
- Received the 2012 Golden Sledgehammer Award at OutRank by Rogers and an RPI Fellowship in 2002.

## Latest updates

- **2026-05** — Publicly shared Quandri's expansion of renewal automation to AMS360 and HawkSoft agencies.
- **2026-03** — Promoted a Quandri demand-generation role and described the marketing team as AI-forward while focused on avoiding low-quality AI content.
- **2026-01** — Highlighted a client's funding news in AI-led privacy compliance.
- **2025-07** — Quandri announced a US$12 million round to expand its AI insurance automation platform across North America.

## Links

- Website: https://quandri.io
- LinkedIn: https://www.linkedin.com/in/carriepascal

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Profile page: https://yespress.io/carrie-shaw
Published by YesPress — https://yespress.io
Last updated: 2026-08-24