# Caroline Clark

> Caroline Clark is the CEO and co-founder of Arcade, the San Francisco software company that turned the dreaded product demo into something people actually want to watch. After product marketing at Atlassian and a stint at Sequoia Capital, she started Arcade in 2021 to kill the screenshots-and-gifs grind she lived through firsthand. Today more than 14,000 companies, from Salesforce to Zapier to Carta, build interactive demos and AI-generated product videos on Arcade, which raised a $14M Series A led by Kleiner Perkins in November 2024. Clark borrows the feel of video games, pulsating dots, satisfying load times, to make B2B software feel like play, and runs the company on a borrowed Sequoia creed: rigor, discipline, and focus on quality.

- **Role:** CEO & Co-Founder at Arcade
- **Organizations:** Arcade, Sequoia Capital, Atlassian, Lightspeed Venture Partners, Hightail, The Boston Consulting Group, Stanford Graduate School of Business
- **Nationality:** American
- **Education:** MBA, Stanford Graduate School of Business
- **Known for:** Co-founded and leads Arcade, used by 14,000+ companies including Salesforce, Zapier, Atlassian, New Relic, Superhuman, and Carta, Raised a $14M Series A led by Kleiner Perkins in November 2024, with Upfront Ventures and Foundation Capital participating, Brought Kleiner Perkins partner Mamoon Hamid onto Arcade's board

## Career timeline

- **2011** — Began career as an Associate at The Boston Consulting Group
- **2012** — Moved into product marketing at Hightail (formerly YouSendIt)
- **2015** — Joined Atlassian as one of the first product marketers for Jira Service Desk
- **2018** — MBA investment intern at Lightspeed Venture Partners while at Stanford GSB
- **2019** — Joined Sequoia Capital as Chief of Staff to Bryan Schreier
- **2021** — Co-founded Arcade and became CEO
- **2024** — Raised $14M Series A led by Kleiner Perkins

## Achievements

- Co-founded and leads Arcade, used by 14,000+ companies including Salesforce, Zapier, Atlassian, New Relic, Superhuman, and Carta
- Raised a $14M Series A led by Kleiner Perkins in November 2024, with Upfront Ventures and Foundation Capital participating
- Brought Kleiner Perkins partner Mamoon Hamid onto Arcade's board
- Launched Arcade's AI-powered Creator Studio generating on-brand videos, visuals, and interactive demos
- One of the first product marketers for Atlassian's Jira Service Desk

## Latest updates

- **2024-11** — Arcade raised a $14M Series A led by Kleiner Perkins; Mamoon Hamid joined the board.
- **2025-10** — Featured on the Zero to Umm podcast episode 'Why Your Failed Launch Might Be Your Best.'

## Links

- Website: https://www.carolineclark.xyz/
- LinkedIn: https://www.linkedin.com/in/caroline-clark-8a217927/
- Twitter/X: https://twitter.com/carolinedclark

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Profile page: https://yespress.io/caroline-clark
Published by YesPress — https://yespress.io
Last updated: 2026-06-14