# Carnegie

> Carnegie helps colleges and universities recruit, engage, and retain students through institutional strategy, brand research, digital advertising, enrollment consulting, and technology services. Its offering combines creative work with student data, website personalization, and admissions CRM implementation.

- **Founded:** 1985
- **Headquarters:** Westford, United States
- **Founders:** Joe Moore (Founder; subsequently chairman)
- **Products:** Brand research, strategy, and creative, Digital advertising and web development, Carnegie Clarity, Slate implementation and optimization, CollegeXpress
- **Notable:** Samford case study reports 18% enrollment growth over five years and 43% lower student search spending; these are vendor-reported partnership outcomes., York College case study attributes 94% of deposited students to Carnegie campaigns; attribution does not establish incremental causal impact., New Heritage reports six add-on acquisitions and nearly quadrupled EBITDA over its investment period.

## Products & services

- **Brand research, strategy, and creative** — Institutional positioning, personality research, campaign development, and creative execution.
- **Digital advertising and web development** — Paid media, SEO, answer engine optimization, website design, and conversion improvement.
- **Carnegie Clarity** — Marketing attribution and website personalization connecting behavioral, campaign, and CRM data.
- **Slate implementation and optimization** — Technolutions Slate configuration, integrations, portals, training, and ongoing operational support.
- **CollegeXpress** — College discovery and lead generation connecting prospective students with institutions.
- **Darts and Motivator segmentation** — Audience research and segmentation used to tailor recruitment communications.
- **EnGauge Suite** — Customized engagement scoring and dashboards built inside an institution’s Slate instance.
- **Financial aid optimization and predictive analytics** — Enrollment modeling and aid strategy to support institutional recruitment decisions.
- **Institutional strategy and student success** — Leadership advising, planning, retention, and campus strategy expanded through the 2025 Credo acquisition.

## Achievements

- Samford case study reports 18% enrollment growth over five years and 43% lower student search spending; these are vendor-reported partnership outcomes.
- York College case study attributes 94% of deposited students to Carnegie campaigns; attribution does not establish incremental causal impact.
- New Heritage reports six add-on acquisitions and nearly quadrupled EBITDA over its investment period.
- Technolutions lists Carnegie as its first Platinum Slate Preferred Partner.

## Latest updates

- **2025-02** — Acquired Credo, extending work in presidential strategy, institutional planning, and student success.
- **2026-09** — Announced Todd Zipper as CEO, effective September 28; predecessor Gary Colen transitions to the board.

## Links

- Website: https://www.carnegiehighered.com/
- LinkedIn: https://www.linkedin.com/company/carnegie-higher-ed
- Twitter/X: https://twitter.com/CarnegieHQ
- Instagram: https://www.instagram.com/carnegie_hq/
- Facebook: https://facebook.com/carnegiedartlet

---

Profile page: https://yespress.io/carnegie
Published by YesPress — https://yespress.io
Last updated: 2026-10-17