# Carme Miró

> Carme Miró is the Barcelona-based co-founder and CEO of APPLE TREE, a communications agency she established with Kirsty Brown and Olivia Walsh. An economics graduate of the University of Barcelona with an MIT MBA, she previously co-founded telecoms strategy firm Cluster Consulting. Her work connects business strategy, creativity and communications, with public commitments to collaborative leadership, corporate purpose and women’s sport.

- **Role:** Co-founder and CEO at APPLE TREE
- **Organizations:** APPLE TREE, Cluster Consulting, Monitor Group, MIT Sloan international advisory body (former member), Dircom Catalunya, AIESEC Spain
- **From:** Barcelona, Spain
- **Education:** Degree in Economics, University of Barcelona, MBA, MIT Sloan School of Management
- **Known for:** Co-founded Cluster Consulting and APPLE TREE., First woman president of AIESEC Spain in 1990, according to her company biography., Served for seven years on MIT Sloan’s international advisory body, according to her company biography.

## Career timeline

- **1990** — Became the first woman president of AIESEC Spain, according to her current company biography.
- **1993** — Co-founded Cluster Consulting, specialising in telecommunications and new technologies.
- **2000** — Cluster joined Diamond Technology Partners on November 28, forming DiamondCluster.
- **2007** — Co-founded APPLE TREE with Kirsty Brown and Olivia Walsh, using the year in the current company biography.
- **2014** — Spoke to advertising and public relations students at Universitat Internacional de Catalunya.
- **2022** — APPLE TREE became a Certified B Corporation.
- **2026** — Moderated a Dircom Catalunya AI discussion and was included among Forbes’ 50 Most Influential Women in Catalonia.

## Achievements

- Co-founded Cluster Consulting and APPLE TREE.
- First woman president of AIESEC Spain in 1990, according to her company biography.
- Served for seven years on MIT Sloan’s international advisory body, according to her company biography.
- Included among Forbes’ 50 Most Influential Women in Catalonia 2026.

## Latest updates

- **2026-09** — Featured in Mad Women Power, discussing collaborative leadership and barriers to women reaching power.
- **2026-07** — Discussed AI and corporate reputation in a Forbes España BrandVoice interview.
- **2026-07** — Company announced inclusion among Forbes’ 50 Most Influential Women in Catalonia 2026.
- **2026-06** — Moderated a Dircom Catalunya masterclass with Pep Martorell and Genís Roca at Casa CUPRA Raval.

## Links

- Website: https://appletree.agency/
- LinkedIn: https://www.linkedin.com/in/carme-mir%C3%B3-7379607/

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Profile page: https://yespress.io/carme-miro
Published by YesPress — https://yespress.io
Last updated: 2026-10-22