# Carlos Rivera

> Carlos Rivera is a Connecticut-based marketing and growth executive who leads marketing, sales enablement and customer experience for Webster Bank's Commercial Bank. Across a career spanning Praxair, GE, Deloitte, Gartner and Webster, he has moved from technology and analytics into a role that joins brand, seller behavior, data and client experience. His recent work centers on building Webster's first formal sales enablement capability, using a deliberate pilot to prove that personalized outreach can scale inside the guardrails of regulated banking.

- **Role:** Senior Managing Director, Head of Marketing, Sales Enablement and Customer Experience, Commercial Bank at Webster Bank
- **Organizations:** Webster Bank, Gartner, Deloitte, GE Capital, GE, Praxair, Sacred Heart University, Prospanica Connecticut, Profiles in Diversity Journal, Seismic
- **Education:** Bachelor's degree (field not publicly specified), Sacred Heart University, MBA, Sacred Heart University
- **Known for:** Named a 2026 Enablement Visionary in the Growth category by Seismic., Received a 2024 Profiles in Diversity Journal Latino Leadership Award., Received Prospanica Connecticut's 2023 Diversity, Equity & Inclusion Leadership Award.

## Career timeline

- **2001-2003** — Worked as a project manager at Praxair.
- **2004-2006** — Joined GE's Information Technology Leadership Program.
- **2006-2008** — Served on GE's Corporate Audit Staff.
- **2008-2015** — Held successive GE Capital roles in sales-force effectiveness, deployment, commercial analytics and reporting.
- **2015-2016** — Managed marketing and sales strategy and technology at Deloitte.
- **2016-2019** — Led marketing analytics, then marketing strategy and operations, at Gartner.
- **2019-2021** — Joined Webster Bank as Vice President of Marketing, Strategy and Operations.
- **2021-2024** — Led commercial-bank growth strategy and marketing at Webster Bank as a senior vice president.
- **2024-present** — Leads marketing, sales enablement and customer experience for Webster's Commercial Bank as senior managing director.

## Achievements

- Named a 2026 Enablement Visionary in the Growth category by Seismic.
- Received a 2024 Profiles in Diversity Journal Latino Leadership Award.
- Received Prospanica Connecticut's 2023 Diversity, Equity & Inclusion Leadership Award.
- Led Webster Bank's move from internal marketing portals toward a formal, proactive sales enablement program.
- Earned a Six Sigma Green Belt certification from GE Six Sigma in 2005.

## Latest updates

- **2026-06** — Seismic named Rivera a 2026 Enablement Visionary in the Growth category and featured him among 23 customer leaders for World Enablement Day.
- **2026-06** — Rivera said the recognition belonged to his team and leaders and described Webster as building a formal sales enablement organization for its next stage of growth.
- **2026-05** — A Seismic customer case study detailed Webster's pilot-led move from reactive marketing portals to proactive, measurable sales enablement under Rivera's leadership.

## Links

- Website: https://www.websterbank.com
- LinkedIn: https://www.linkedin.com/in/carlosrivera8510

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Profile page: https://yespress.io/carlos-rivera
Published by YesPress — https://yespress.io
Last updated: 2026-08-21