# Carl Skanderup

> Carl Skanderup is the CEO of Carats & Cake and Bliss & Bone, two wedding-tech brands he runs with his wife Cindy. A former Wells Fargo director who once managed more than $1 billion in real-estate loans, he traded corporate finance for the messy craft of building companies in the wedding industry. His through-line is a hard-won lesson: the product is rarely the problem, the marketing is. He writes about it publicly on Substack, part confession, part field notes from 15 years of building and running businesses.

- **Role:** CEO at Carats & Cake and Bliss & Bone
- **Organizations:** Carats & Cake, Bliss & Bone, ROH, Alchemie, Wells Fargo
- **Nationality:** American
- **Known for:** Managed over $1 billion in loans for publicly traded real estate companies as a Wells Fargo director, Co-founded and owns Bliss & Bone, a custom wedding invitations business, Acquired and now leads Carats & Cake, a wedding venue marketing and financing platform (founded 2013, ~$30.5M total funding raised)

## Career timeline

- **2011-2013** — Director at Wells Fargo, managing over $1 billion in loans for publicly traded real estate companies
- **2020-2021** — Fractional CFO at Alchemie
- **2021-2023** — Chief Marketing Officer at Carats & Cake
- **2023-2024** — Chief Marketing Officer at ROH, a revenue optimization platform for property groups
- **2024** — Took over Carats & Cake with wife Cindy; became CEO of Carats & Cake and Bliss & Bone

## Achievements

- Managed over $1 billion in loans for publicly traded real estate companies as a Wells Fargo director
- Co-founded and owns Bliss & Bone, a custom wedding invitations business
- Acquired and now leads Carats & Cake, a wedding venue marketing and financing platform (founded 2013, ~$30.5M total funding raised)
- Built 15 years of operating experience across finance, marketing, and wedding technology

## Latest updates

- **2024** — Took the helm of Carats & Cake with Cindy and now runs it alongside Bliss & Bone.
- **2025** — Rolled out a Carats & Cake rebrand and new membership features, and began writing publicly on Substack about entrepreneurship and growth.

## Links

- Website: https://caratsandcake.com
- LinkedIn: https://www.linkedin.com/in/carl-skanderup-2344485
- Twitter/X: https://x.com/carl_skanderup
- Facebook: https://www.facebook.com/caratsandcake

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Profile page: https://yespress.io/carl-skanderup
Published by YesPress — https://yespress.io
Last updated: 2026-07-02