# Carl Gish

> Carl Gish is a consumer-product executive turned homebuilding founder who co-founded Aro Homes after leadership roles at Unilever, Amazon, Dyson, eBay, Affirm, Varo, and other companies. He helped shape Aro's integrated approach to designing, manufacturing, and delivering net-zero infill homes, and Aro's current team page lists him as a co-founder, board member, and advisor.

- **Role:** Co-Founder, Board Member, and Advisor at Aro Homes
- **Organizations:** Aro Homes, Innovation Endeavors, Fairmarkit, Afresh, Plenty, Fabric, Ortus Climate Mitigation, Fenix, Varo, Affirm, eBay, Folica, Dyson, Unilever, Amazon
- **Education:** Master of Business Administration (MBA), Cornell University, Bachelor of Arts (BA), Fairfield University
- **Known for:** Co-founded Aro Homes and helped develop its integrated, product-driven approach to infill homebuilding., Helped bring Aro's first Olson Kundig-designed, net-zero residence to completion in Mountain View in 2023., Built a cross-category operating career spanning consumer goods, e-commerce, hardware, fintech, banking, and construction.

## Career timeline

- **1991-1998** — Worked at Unilever as group brand manager for Dove.
- **1998-2001** — Held marketing and general-management roles at Amazon, including books and electronics.
- **2002-2006** — Returned to Unilever in a product and brand management leadership role.
- **2006-2008** — Served as chief marketing officer at Dyson.
- **2008-2011** — Served as CEO of beauty e-commerce company Folica.
- **2012-2016** — Led global delivery experience and local initiatives as a vice president at eBay.
- **2016-2017** — Served as chief marketing officer at Affirm.
- **2018-2020** — Served as chief marketing officer at Varo.
- **2021** — Co-founded Aro Homes after an extended research and incubation process with Innovation Endeavors.
- **2023** — Aro completed and unveiled its first Olson Kundig-designed residence in Mountain View, California.
- **2026** — Aro Homes' team page lists Gish as co-founder, board member, and advisor.

## Achievements

- Co-founded Aro Homes and helped develop its integrated, product-driven approach to infill homebuilding.
- Helped bring Aro's first Olson Kundig-designed, net-zero residence to completion in Mountain View in 2023.
- Built a cross-category operating career spanning consumer goods, e-commerce, hardware, fintech, banking, and construction.
- Aro Homes raised $21 million in 2022 from Innovation Endeavors, Stanford University, and Western Technology Investment.
- Was named with co-founder Scott Voulgaris among Fixr's 2024 and 2025 homebuilding expert lists.

## Latest updates

- **2026-08** — Participated in Stanford's 12th Industrialized Construction Forum, where Aro's approach to precision-driven, scalable residential construction was presented and discussed.
- **2026-08** — Aro Homes' current team page lists Gish as co-founder, board member, and advisor.
- **2025-09** — Discussed Aro's Sacramento production growth and the long-term value proposition of its net-zero homes with the Sacramento Business Journal.
- **2025-08** — Asked the Menlo Park Planning Commission to consider prefabrication as a way to streamline single-family housing development.
- **2025-04** — Joined a San Francisco Climate Week panel on climate technology opportunities and headwinds.

## Links

- Website: https://www.aro.homes
- LinkedIn: https://www.linkedin.com/in/carlgish

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Profile page: https://yespress.io/carl-gish
Published by YesPress — https://yespress.io
Last updated: 2026-08-18