# Carl Fritjofsson

> Carl Fritjofsson is a General Partner at Creandum based in San Francisco, where he focuses on AI infrastructure, vertical AI, and consumer bets. A Swede who co-founded the rewards startup Wrapp and the bootstrapped ad network AdProfit before turning investor, he built Creandum's Silicon Valley office and has backed companies including Cornershop (sold to Uber for $3.5B), Pipe, GoPuff, Cast AI, Planhat, SafetyWing, and H Company.

- **Role:** General Partner at Creandum
- **Organizations:** Creandum, Kauffman Fellows, 500 Startups (alumni), Wrapp (co-founder), AdProfit (co-founder)
- **From:** Sweden
- **Nationality:** Swedish
- **Education:** MSc in Business Administration and Finance, Uppsala University, Fellow, Class 21, Kauffman Fellows
- **Known for:** Built and runs Creandum's Silicon Valley office, Board Observer on Cornershop, sold to Uber for ~$3.5B, Investments include Pipe, GoPuff, Cast AI, Planhat, SafetyWing, Yulife, H Company, Better Stack, Kurrent, Mixmax, UnitQ, Bucket, Meditopia, Laka, Stockeld Dreamery

## Career timeline

- **early career** — Management consulting
- **pre-2011** — Co-founded AdProfit, a bootstrapped Nordic B2B digital ad network
- **2011** — Joined Creandum's investment team in Stockholm
- **2012** — Left Creandum to co-found Wrapp; served as COO, scaling across 18 markets and raising ~$27-40M
- **2015-2016** — Joined 500 Startups in San Francisco as mentor/coach for accelerator batches
- **2016** — Returned to Creandum as Venture Partner in San Francisco
- **2018** — Promoted to full-time Partner, building out Creandum's US hub
- **2021** — Cornershop fully acquired by Uber for ~$3.5B
- **2024** — Promoted to General Partner at Creandum

## Achievements

- Built and runs Creandum's Silicon Valley office
- Board Observer on Cornershop, sold to Uber for ~$3.5B
- Investments include Pipe, GoPuff, Cast AI, Planhat, SafetyWing, Yulife, H Company, Better Stack, Kurrent, Mixmax, UnitQ, Bucket, Meditopia, Laka, Stockeld Dreamery
- Kauffman Fellow, Class 21

## Latest updates

- **2024-06** — Promoted to General Partner at Creandum; Creandum raised a new fund.
- **2024** — Active in AI infra and vertical AI deals from San Francisco - investments include H Company and Hosted AI.

## Links

- Website: https://creandum.com/team/carl-fritjofsson/
- LinkedIn: https://www.linkedin.com/in/fritjofsson/
- Twitter/X: https://twitter.com/fritjofsson

---

Profile page: https://yespress.io/carl-fritjofsson
Published by YesPress — https://yespress.io
Last updated: 2026-05-20