# Carissa Reiniger

> Carissa Reiniger is the Canadian founder and CEO of Silver Lining, established in 2005 to help small-business owners build profitable, sustainable companies. She created the Silver Lining Action Plan (SLAP) after interviewing 400 owners, took the company from consulting through training to a technology-enabled support model, and founded Silver Lining Capital in 2021. Based in New York, she is also an author, small-business advocate and board president of The Peace Studio.

- **Role:** Founder and CEO at Silver Lining
- **Organizations:** Silver Lining, Silver Lining Capital, Thank You Small Business, Impact5X, The Peace Studio, YPO, AMP, Women Entrepreneurs of Canada, Real Love Stories
- **Nationality:** Canadian
- **Education:** Bachelor of Arts; psychology background, University of Alberta
- **Known for:** Created the Silver Lining Action Plan (SLAP) methodology after interviewing 400 owners., Built a small-business growth program described as operating in more than 80 countries in a February 2026 interview., Founded Silver Lining Capital in 2021.

## Career timeline

- **2004** — Graduated from the University of Alberta with a Bachelor of Arts; early roles included Inventa and TBWAChiatDay.
- **2005** — Founded Silver Lining at 22; interviewed 400 small-business owners during its first year.
- **2007-2008** — Produced a play across Canada through Real Love Stories.
- **2008-2010** — Served as president of Women Entrepreneurs of Canada, according to her public LinkedIn profile.
- **circa 2009** — Closed three of four offices and consolidated in Toronto amid a cash-flow squeeze; shifted toward a training model.
- **2013** — Described Silver Lining’s transition from consulting and training toward a cloud-based online tool.
- **2017** — Discussed the company’s software subscription model on The Business Generals Podcast.
- **2021** — Founded Silver Lining Capital to provide financing using behavioral data from the SLAP program.
- **2026** — Co-chaired YPO’s Global Impact Summit in the Amazon; continued hosting small.talk conversations.

## Achievements

- Created the Silver Lining Action Plan (SLAP) methodology after interviewing 400 owners.
- Built a small-business growth program described as operating in more than 80 countries in a February 2026 interview.
- Founded Silver Lining Capital in 2021.
- Authored Inspiring Entrepreneurs (2008), I Will (2010), and Thank You Small Business (2013), as listed in her Udemy biography.
- Listed as board president of The Peace Studio.
- Co-chaired the 2026 YPO Global Impact Summit.

## Latest updates

- **2026-09** — Joined Tim Metzner on From Founder To CEO to discuss debt, sacrifice and small business; podcast listings date the episode September 10.
- **2026-08** — Hosted small.talk conversations including Krista Monson on August 5 and Cate Costa on August 26, as listed in her public LinkedIn activity.
- **2026-06** — Discussed her experience co-chairing the 2026 YPO Global Impact Summit in a YPO feature published June 23.
- **2026-02** — Appeared on The Brand Called You to discuss her Edmonton roots, company evolution and the value of staying small.

## Links

- Website: https://www.carissareiniger.com/
- LinkedIn: https://www.linkedin.com/in/carissareiniger/
- Twitter/X: https://x.com/CarissaReiniger
- Instagram: https://www.instagram.com/carissareiniger/
- Facebook: https://www.facebook.com/carissareiniger1

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Profile page: https://yespress.io/carissa-reiniger
Published by YesPress — https://yespress.io
Last updated: 2026-10-23