# Careismatic Brands

> Careismatic Brands is a Los Angeles-based designer, manufacturer and distributor of medical apparel, footwear and accessories for the healthcare community. Founded in 1995 as Strategic Partners, Inc. with the flagship Cherokee Uniforms line, it has grown into a global leader whose portfolio - Cherokee, Dickies Medical, Med Couture, Healing Hands, Medelita, Infinity, Heartsoul, Scrubstar, Allheart, Silverts and more - serves healthcare professionals in more than 70 countries. The company estimates it accounts for roughly half of the U.S. medical apparel wholesale market. After a pandemic-driven revenue surge and subsequent debt load, Careismatic completed a Chapter 11 financial restructuring in June 2024, eliminating about $782 million in debt and emerging under new ownership led by Nexus Capital Management.

- **Founded:** 1995
- **Headquarters:** Los Angeles, California, United States
- **Founders:** Michael Singer (Co-founder, Strategic Partners, Inc.)
- **Team size:** Roughly 370-1,000+ employees depending on source and period
- **Products:** Cherokee Uniforms, Dickies Medical, Med Couture, Healing Hands, Medelita
- **Notable:** Estimated ~50% share of the U.S. medical apparel wholesale market., Cherokee Uniforms credited as the first fashion-inspired medical apparel line., Global distribution across 70+ countries.

## Products & services

- **Cherokee Uniforms** — The flagship brand and the first fashion-inspired medical apparel line; among the largest and most popular scrub lines in the world.
- **Dickies Medical** — Workwear-inspired scrubs and medical apparel under the licensed Dickies name - essential wear for essential workers.
- **Med Couture** — Fashion-forward, empowering scrub styles designed to help wearers stand out.
- **Healing Hands** — Comfort- and fashion-focused scrubs created as a tribute to nurses, with practical features.
- **Medelita** — Premium medical apparel and lab coats built with advanced performance fabric technologies.
- **Infinity** — Athletic-inspired scrubs engineered for demanding clinical environments.
- **Heartsoul** — Premium white coats and scrubs for healthcare professionals.
- **Scrubstar** — Affordable, comfortable scrubs distributed through mass retail such as Walmart.
- **Allheart** — One-stop online retailer for apparel, footwear, accessories and medical instruments.
- **Silverts** — Adaptive apparel designed for people with limited mobility and dressing challenges.
- **Anywear** — Comfort medical and professional footwear.
- **Classroom Uniforms** — School uniform line (with sister brand Real School) operating since the company's founding.

## Achievements

- Estimated ~50% share of the U.S. medical apparel wholesale market.
- Cherokee Uniforms credited as the first fashion-inspired medical apparel line.
- Global distribution across 70+ countries.
- Successfully completed a Chapter 11 restructuring in 2024, eliminating ~$782M in debt.
- Built a multi-brand portfolio spanning premium, value, adaptive and athletic segments.

## Latest updates

- **2024-01** — Filed for Chapter 11 bankruptcy protection in New Jersey with a prearranged restructuring plan after pandemic-era demand normalized.
- **2024-06** — Completed financial restructuring, eliminating about $782M of debt and emerging under ownership led by Nexus Capital Management.
- **2023-06** — Latest recorded funding event (merger/acquisition activity).

## Links

- Website: https://careismatic.com
- LinkedIn: http://www.linkedin.com/company/careismaticbrands
- Twitter/X: https://twitter.com/BeCareismatic
- Instagram: https://www.instagram.com/careismaticbrands/
- Facebook: https://facebook.com/CareismaticBrands/

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Profile page: https://yespress.io/careismatic-brands
Published by YesPress — https://yespress.io
Last updated: 2026-07-26