# Roambee (now Decklar)

> Roambee built a global logistics business by attaching its own cellular sensors to shipments and reusable assets, then combining those signals with enterprise data in a cloud platform. In September 2025 it renamed itself Decklar to reflect a larger bet: supply-chain software should recommend and execute decisions, not merely show dots on a map. The Santa Clara company now sells unified visibility and Decision AI to large enterprises in pharmaceuticals, consumer goods, food, chemicals, electronics, automotive and retail.

- **Founded:** 2013
- **Headquarters:** Santa Clara, United States
- **Founders:** Sanjay Sharma (Co-founder, Chairman and CEO), Vidya Subramanian (Co-founder and Vice President, Emerging Technologies)
- **Products:** Bee sensor family, Honeycomb, BeeAware, BeeCentral, BeeSense Flex
- **Notable:** Built global operations in more than seven countries and reported serving 200+ enterprise customers by 2019; the 2021 funding announcement cited roughly 300 enterprises., Supported real-time cold-chain visibility for an unnamed major US COVID-19 vaccine manufacturer., Enabled Tesco visibility across 23,000+ unique container journeys, more than 6.21 million miles and 3,000 locations.

## Products & services

- **Bee sensor family** — Reusable and single-use connected devices for first-hand location, temperature, humidity, shock, light and tamper data on shipments and assets.
- **Honeycomb** — The original location-aware cloud platform that combined sensor data, carrier information and enterprise data into alerts, analytics and predictions.
- **BeeAware** — A capex-free NB-IoT asset-tracking solution launched nationally with T-Mobile for item-level indoor, in-transit and outdoor monitoring.
- **BeeCentral** — A managed 24/7 control-tower service that monitors exceptions and coordinates intervention, including sensor reverse logistics in applicable plans.
- **BeeSense Flex** — A reusable multimode shipment tracker for location and condition monitoring across complex transport journeys.
- **5G GPS Smart Label** — A label-format shipment device presented as a way to extend real-time tracking to lighter, lower-profile use cases.
- **Global Trade Lane Risk Planning** — An AI planning product that scores lane risk to help enterprises model tariff and disruption exposure.
- **Decklar Decision AI Platform** — The renamed platform unifies shipment and reusable-asset visibility with decision products for replenishment, quality release, security, revenue forecasting, goods receipt and asset performance.
- **RADAR** — A logistics control tower that detects, diagnoses, decides, executes and records responses to supply-chain exceptions, with human escalation governed by policy.

## Achievements

- Built global operations in more than seven countries and reported serving 200+ enterprise customers by 2019; the 2021 funding announcement cited roughly 300 enterprises.
- Supported real-time cold-chain visibility for an unnamed major US COVID-19 vaccine manufacturer.
- Enabled Tesco visibility across 23,000+ unique container journeys, more than 6.21 million miles and 3,000 locations.
- Won a patent for augmented-reality-assisted sensor provisioning at scale in 2021.
- Acquired AI and analytics company Arnekt in 2021 to add data science, NLP and machine-learning capability.
- Reported 48% year-over-year revenue growth exiting 2025, three adjusted-EBITDA-positive quarters and cash-neutral operations.
- Built a proprietary knowledge graph the company says covers more than half of commercial trade lanes, with 10M+ nodes, 15K+ lanes, 12M+ daily live signals and 1B+ historical events.

## Latest updates

- **2024-11** — Published results from Tesco’s deployment across 23,000+ container journeys, 6.21 million miles and 3,000 locations.
- **2025-04** — Launched Global Trade Lane Risk Planning, using AI-generated lane risk scores to model tariff and disruption exposure.
- **2025-09** — Roambee officially rebranded as Decklar, a name derived from 'Decision Clarity,' and repositioned around Real-Time Decision AI.
- **2025-11** — Launched RADAR, an AI-native logistics control tower designed to move from exception detection to auditable autonomous action.
- **2026-01** — Reported 48% year-over-year revenue growth exiting 2025, adjusted EBITDA positive for three quarters and cash-neutral operations.
- **2026-09** — The current platform says seven companies in the Gartner Supply Chain Top 25 for 2026 use Decklar and markets a five-stage decision loop from detection through proof.

## Links

- Website: https://www.decklar.com/
- LinkedIn: https://www.linkedin.com/company/decklar/
- Twitter/X: https://x.com/roam_bee
- YouTube: https://www.youtube.com/@DecklarAI
- Facebook: https://www.facebook.com/roambee

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Published by YesPress — https://yespress.io
Last updated: 2026-09-28