# CARAA

> CARAA is a New York accessories company founded in 2015 by designer Carmen Chen Wu and operator Aaron Luo. It sells fashion-minded, function-heavy bags for work, sport, travel, parenting and everyday movement, using direct ecommerce, selective wholesale and collaborations. Its operating signature is small-batch iteration: launch narrowly, observe how people carry the product, and revise details such as pockets, straps, zippers and luggage sleeves from customer feedback.

- **Founded:** 2015
- **Headquarters:** New York City, United States
- **Founders:** Aaron Luo (Co-founder and CEO), Carmen Chen Wu (Co-founder and Creative Director)
- **Team size:** 6 employees in supplied company data; LinkedIn lists 2-10 employees.
- **Products:** Studio Bag, Sport collection, Travel collection, Baby collection, Pet collection
- **Notable:** Reported more than $50 million in cumulative sales by 2025., Reported 34% year-over-year sales growth in 2024., Expanded from two SKUs at launch to more than 200 SKUs sold across 30 countries by 2025.

## Products & services

- **Studio Bag** — The original hero product: a multi-carry bag with separate, activity-specific compartments, offered in several sizes and materials.
- **Sport collection** — Backpacks, totes, slings and accessories designed around fitness, commuting and organized carry.
- **Travel collection** — Travel bags, kits, organizers and lightweight carry products for trips and daily transit.
- **Baby collection** — Diaper bags, pump bags, bottle bags, changing accessories and travel packs designed from observation and feedback from parents.
- **Pet collection** — Bags and accessories aimed at pet parents within CARAA's broader lifestyle catalog.
- **Caraa x USA Fencing** — An ongoing capsule of backpacks, insulated totes and slings using fencing references; CARAA says 100% of its profits support the USA Fencing Foundation.

## Achievements

- Reported more than $50 million in cumulative sales by 2025.
- Reported 34% year-over-year sales growth in 2024.
- Expanded from two SKUs at launch to more than 200 SKUs sold across 30 countries by 2025.
- The Baby Bag was selected by Vogue among notable diaper bags.
- Appeared on Lifetime's Project Runway: Fashion Startup in 2016.
- Built wholesale relationships including Nordstrom while retaining a direct ecommerce channel.
- Developed repeat collaborations with Athleta and a continuing partnership with USA Fencing.

## Latest updates

- **2025-11** — CARAA said it had surpassed $50 million in cumulative sales, grew 34% year over year in 2024, and offered more than 200 SKUs across 30 countries.
- **2026** — The brand introduced new Baby Bag products using recycled water-repellent nylon and embroidered organic cotton.
- **2026-07** — CARAA launched an ongoing USA Fencing capsule and said it plans releases before, during and after the 2028 Olympics.

## Links

- Website: https://caraa.co
- LinkedIn: https://www.linkedin.com/company/caraa
- Twitter/X: https://x.com/caraasport
- Instagram: https://www.instagram.com/caraasport/
- Facebook: https://www.facebook.com/caraasport

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Profile page: https://yespress.io/caraa
Published by YesPress — https://yespress.io
Last updated: 2026-08-20