# Cara Sloman

> Cara Sloman is co-founder, president and CEO of Force4 Technology Communications, a B2B technology PR and marketing agency. Previously executive vice president at Nadel Phelan, she led the 2022 transition to the Force4 brand with an established leadership team. Her published work addresses positioning, trust, executive communication and AI discoverability. Outside work, she rides horses and serves as director of advocacy at Horse Sense Education and Advocacy.

- **Role:** Co-founder, President and CEO at Force4 Technology Communications
- **Organizations:** Force4 Technology Communications, Nadel Phelan, Inc., Horse Sense Education and Advocacy
- **Known for:** Co-founded and leads Force4 Technology Communications., Led the 2022 transition from Nadel Phelan’s PR and marketing communications arm to the Force4 brand., Published business commentary in Entrepreneur, Forbes Agency Council and CEOWORLD.

## Career timeline

- **2000** — Began working in B2B technology public relations, according to her 2025 career retrospective.
- **2019** — Published Forbes Agency Council articles while serving as executive vice president at Nadel Phelan.
- **2022** — Announced the spinout of Nadel Phelan’s PR and marketing communications arm as Force4, serving as president and CEO.
- **2025** — Published a retrospective marking 25 years in B2B technology PR.
- **2026** — Published commentary on AI, narrative clarity and business credibility in Entrepreneur.

## Achievements

- Co-founded and leads Force4 Technology Communications.
- Led the 2022 transition from Nadel Phelan’s PR and marketing communications arm to the Force4 brand.
- Published business commentary in Entrepreneur, Forbes Agency Council and CEOWORLD.
- Serves as director of advocacy at Horse Sense Education and Advocacy.

## Latest updates

- **2026-09** — Published an Entrepreneur essay arguing that AI terminology must be supported by a specific customer benefit.
- **2026-07** — Published an Entrepreneur essay on credibility as a growth strategy.
- **2026-06** — Published an Entrepreneur essay arguing that narrative clarity is a founder’s responsibility.
- **2026-03** — Published Entrepreneur commentary on AI-assisted executive communication and trust.

## Links

- Website: https://force4.co/
- LinkedIn: https://www.linkedin.com/in/carasloman1
- Twitter/X: https://twitter.com/cara_sloman

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Profile page: https://yespress.io/cara-sloman
Published by YesPress — https://yespress.io
Last updated: 2026-10-22