# Cara Federici

> Cara Federici is the founder, CEO and head of design of The Madison Melle Agency and founder of Tech Theory Group. A former hotel executive based in Los Angeles, she connects hospitality branding, design, marketing and technology, drawing on experience at Standard Hotels, Paligroup, Proper Hospitality and Cachet Hotels.

- **Role:** Founder, CEO & Head of Design at The Madison Melle Agency
- **Organizations:** The Madison Melle Agency, Tech Theory Group, Cayuga Hospitality Consultants
- **Education:** BA in Communications, cum laude; minors in Business and Studio Art, Tulane University, Parsons School of Design, Certificate in Hotel Real Estate Investments & Asset Management, Cornell University
- **Known for:** Graduated cum laude from Tulane University and received its Ashton Phelps communications award., Built The Madison Melle Agency after a career in hotel leadership., Accepted into Forbes Business Council in April 2024.

## Career timeline

- **Before 2018** — Worked in hotel leadership, with experience at Standard Hotels, Paligroup, Proper Hospitality and Cachet Hotels.
- **2018** — Publicly announced the launch of The Madison Melle Agency on April 18.
- **2020** — Launched Tech Theory Group, according to her BLLA speaker biography.
- **2022** — The Madison Melle Agency received Women’s Business Enterprise certification.
- **2024** — Joined Forbes Business Council; discussed Open Sky Zion brand identity and website work in Surface.
- **2025** — Her agency became a Global Alliance Partner with Preferred Hotels & Resorts.
- **2026** — The Madison Melle Agency and Tech Theory Group announced CITERYA on May 19.

## Achievements

- Graduated cum laude from Tulane University and received its Ashton Phelps communications award.
- Built The Madison Melle Agency after a career in hotel leadership.
- Accepted into Forbes Business Council in April 2024.
- Led an agency responsible for Open Sky Zion’s brand identity and website.

## Latest updates

- **2026-05** — Her firms announced CITERYA, an AI discoverability intelligence platform for luxury and lifestyle brands.
- **2025-05** — Agency communications described its Preferred Hotels & Resorts alliance partnership.

## Links

- Website: https://www.madisonmelle.com/the-agency
- LinkedIn: https://www.linkedin.com/in/cara-federici-029879a/

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Profile page: https://yespress.io/cara-federici
Published by YesPress — https://yespress.io
Last updated: 2026-10-22