# Car Wars

> Car Wars is Call Box’s automotive software business, combining call tracking, human and AI call review, CRM integrations, phone coaching, and AI reception and service scheduling for dealership Sales and Service teams.

- **Founded:** 1988
- **Headquarters:** Dallas, United States
- **Founders:** Jack Doege (Founder of Century Interactive, the predecessor business behind Call Box and Car Wars)
- **Products:** Car Wars for Sales, Car Wars for Service, Cari Phone Assist, CRISP Phone Training, CRM and scheduling integrations
- **Notable:** Century Interactive received the 2014 Automotive Website Award for Phone Tracking and Training for its Car Wars offering., Car Wars announced an ELEAD1ONE CRM integration in October 2013., Company-hosted Schomp Automotive testimonial reports a 125% increase in CRM opportunities after its first month; this is a customer account, not a controlled study.

## Products & services

- **Car Wars for Sales** — Inbound and outbound call tracking, human and AI review, missed opportunity alerts, CRM connections, and agent performance reporting.
- **Car Wars for Service** — Service call analytics and review to identify unbooked opportunities and improve connections, follow-up, and appointment handling.
- **Cari Phone Assist** — AI receptionist and service scheduler that handles routing, warm transfers, and service appointment conversations around the clock.
- **CRISP Phone Training** — Phone skills training and certification organized around Connect, Request/Invite, Set, and Pursue; certification reporting is available within the dashboard.
- **CRM and scheduling integrations** — Links call activity with dealership CRM records and connects Cari to supported service scheduling and dealer management systems.
- **Website Call Tracking** — Dynamic number insertion connects phone opportunities to digital marketing sources, campaigns, and keywords.
- **Cloud phone system integration** — GoTo Connect integration captures call and text activity, including end-to-end recordings across transfers and hold periods.

## Achievements

- Century Interactive received the 2014 Automotive Website Award for Phone Tracking and Training for its Car Wars offering.
- Car Wars announced an ELEAD1ONE CRM integration in October 2013.
- Company-hosted Schomp Automotive testimonial reports a 125% increase in CRM opportunities after its first month; this is a customer account, not a controlled study.

## Latest updates

- **2026-07** — Car Wars announced its Revvable partnership for the powersports deal pipeline on July 7.
- **2026-05** — Car Wars announced direct Cari AI scheduling integration with UpdatePromise on May 13.
- **2026-04** — Car Wars announced direct Cari AI scheduling integration with myKaarma on April 23.
- **2026-02** — Post-NADA 2026 recap highlighted dealer insights and platform enhancements.
- **2025-10** — Car Wars announced CDK integration through Fortellis with Cari Service Scheduler on October 10.

## Links

- Website: https://www.carwars.com/
- LinkedIn: https://www.linkedin.com/company/car-wars
- Twitter/X: https://twitter.com/carwars_
- Instagram: https://www.instagram.com/__carwars/
- Facebook: https://www.facebook.com/ownthephonewithcarwars/

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Profile page: https://yespress.io/car-wars
Published by YesPress — https://yespress.io
Last updated: 2026-10-23