# Capterra

> Capterra helps businesses discover, compare and shortlist software using product profiles, verified user reviews, buying guides and advisor recommendations. Buyers use it free; software vendors fund the marketplace through sponsored profiles and lead generation. Founded in 1999, Capterra joined Gartner in 2015 and became part of G2 in February 2026.

- **Founded:** 1999
- **Headquarters:** Arlington, United States
- **Founders:** Michael Ortner (Co-founder and former CEO), Rakesh Chilakapati (Co-founder and former CTO)
- **Products:** Software discovery and comparison, Verified software reviews, Capterra Shortlist, Software buying guidance, Vendor profiles and lead generation
- **Notable:** Founded in 1999 and acquired by Gartner in September 2015., Capterra reports more than 2.5 million verified reviews., Ranked No. 2,940 on the 2015 Inc. 5000.

## Products & services

- **Software discovery and comparison** — Search product categories and compare features, pricing and user ratings side by side.
- **Verified software reviews** — User feedback screened through human moderation and technology-assisted authenticity checks.
- **Capterra Shortlist** — Category research combining ratings and popularity under a published methodology; sponsorship does not determine inclusion.
- **Software buying guidance** — Buying guides, survey research and access to personalized advisor recommendations.
- **Vendor profiles and lead generation** — Free profiles with optional sponsored placement, pay-per-click traffic and qualified lead programs through G2 Digital Markets.

## Achievements

- Founded in 1999 and acquired by Gartner in September 2015.
- Capterra reports more than 2.5 million verified reviews.
- Ranked No. 2,940 on the 2015 Inc. 5000.
- Joined G2 through the completed February 2026 Digital Markets sale.

## Latest updates

- **2026-01** — G2 announced an agreement to acquire Capterra, Software Advice and GetApp from Gartner on January 29.
- **2026-02** — Gartner completed its Digital Markets sale on February 5 for approximately $110 million before customary adjustments. This covers the business portfolio, not Capterra alone.
- **2026-05** — Community Guidelines updated May 4 explicitly require first-hand user experience and prohibit generative-AI-written reviews.

## Links

- Website: https://www.capterra.com/
- LinkedIn: https://www.linkedin.com/company/capterra/
- Twitter/X: https://twitter.com/Capterra
- YouTube: https://www.youtube.com/@capterratv
- Instagram: https://www.instagram.com/capterra/
- Facebook: https://www.facebook.com/Capterra/

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Profile page: https://yespress.io/capterra
Published by YesPress — https://yespress.io
Last updated: 2026-10-25