# Canoa

> Canoa is a browser-based design platform that gives interior designers and architects one connected workflow to collect inspiration, build data-rich mood boards, lay out furniture to scale, pull real product data, and generate FF&E schedules. Founded in 2019 by Federico Negro out of the Brooklyn Navy Yard, Canoa replaces the scattered stack of Revit, AutoCAD, Excel, and PowerPoint with a single AI-assisted canvas, while pushing the furniture industry toward circular, low-carbon practices.

- **Founded:** 2019
- **Headquarters:** Brooklyn, New York, United States
- **Founders:** Federico Negro (Founder & Chief Product Officer (former CEO); previously Global Head of Design at WeWork and founder of CASE)
- **Team size:** Approximately 27 employees (reported range 11-50)
- **Products:** Canvas, Catalogs, AI, Inventory Management System (IMS)
- **Notable:** Built one of the first AI-assisted, collaborative online tools for interior designers, Grew to 5,000+ designers and hundreds of participating brands, Raised roughly $17M from leading built-environment investors

## Products & services

- **Canvas** — A browser-based, scaled design editor where designers create mood boards, furniture layouts, slide presentations and large-scale pinups, with architectural scale, CAD import (DWG/DXF/AutoCAD), and real furniture product information.
- **Catalogs** — A library of real product data published directly by hundreds of furniture and FF&E brands, used to build product schedules and specifications inside Canoa.
- **AI** — An AI co-pilot for interior designers that powers product discovery, object recognition and recommendations, improving as more product data is loaded onto the platform.
- **Inventory Management System (IMS)** — FF&E inventory tracking to support circular reuse of furniture and second-hand goods across a portfolio of spaces.

## Achievements

- Built one of the first AI-assisted, collaborative online tools for interior designers
- Grew to 5,000+ designers and hundreds of participating brands
- Raised roughly $17M from leading built-environment investors
- Featured by ArchDaily and ICFF as a design tool and marketplace for low-carbon offices
- Made its core design platform free to designers in 2025

## Latest updates

- **2024-10** — Ellie Cunningham, previously COO, appointed CEO; founder Federico Negro shifts to focus on core product and joins the Board.
- **2025-01** — Canoa makes its design platform completely free to designers and outlines plans to more than triple its user base and announce new brand partnerships.

## Links

- Website: https://www.canoa.supply/
- LinkedIn: https://www.linkedin.com/company/the-canoa-supply-co/
- Twitter/X: https://x.com/trycanoa
- YouTube: https://www.youtube.com/channel/UCYeWEDNL6TUAuGk2VJEWPYg

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Profile page: https://yespress.io/canoa
Published by YesPress — https://yespress.io
Last updated: 2026-06-10