# Candu

> Candu is a no-code platform that lets product, growth and customer success teams build in-app experiences - onboarding checklists, product tours, banners, modals, forms and resource hubs - without writing code or waiting on engineering. Founded in 2018 by Jonathan Anderson and Michele Riccardo Esposito out of Entrepreneur First, the remote-first company gives non-technical teams a drag-and-drop editor (and now an AI Copilot that turns prompts into production-ready UI) to launch, personalize and A/B test content directly inside their own software. Product-led companies including Gorgias, Vidyard, Make, Genially and IBM use Candu to improve activation, conversion and retention.

- **Founded:** 2018
- **Headquarters:** Remote-first (London, UK & United States)
- **Founders:** Jonathan Anderson (Co-Founder & CEO), Michele Riccardo Esposito (Co-Founder & CTO)
- **Team size:** ~24 (2024)
- **Products:** No-Code Editor, Tours & Onboarding Flows, Homepages & Resource Hubs, AI Copilot, Segmentation & Personalization
- **Notable:** Raised $5M seed led by Two Sigma Ventures (2020), Featured on TechCrunch and Product Hunt as an early no-code native web builder for SaaS, Grew to serve enterprise and product-led customers including IBM, Gorgias, Vidyard and Make

## Products & services

- **No-Code Editor** — A drag-and-drop editor for building in-app content - onboarding checklists, modals, banners, hotspots, empty states, forms and surveys - that blends into the product's native UI.
- **Tours & Onboarding Flows** — Guided product tours and multi-step onboarding sequences that walk new users to their first value moment.
- **Homepages & Resource Hubs** — In-app homepages and help/resource hubs teams can build and update without a code deploy.
- **AI Copilot** — Turns a plain-language prompt into production-ready UI - 'prompt to production' - that can be refined visually and shipped to a live environment without code or exports.
- **Segmentation & Personalization** — Uses user data from the customer's tech stack to target and personalize experiences for different user segments.
- **A/B Testing & Analytics** — Built-in experimentation and analytics to test in-app content and measure impact on activation, conversion and retention.

## Achievements

- Raised $5M seed led by Two Sigma Ventures (2020)
- Featured on TechCrunch and Product Hunt as an early no-code native web builder for SaaS
- Grew to serve enterprise and product-led customers including IBM, Gorgias, Vidyard and Make
- Reached an estimated ~$3M ARR with a ~24-person remote team by 2024
- Launched an AI Copilot moving the product toward 'prompt to production' in-app UI

## Latest updates

- **2024** — Launched AI Copilot and repositioned around 'Prompt to Production' - describe an experience and Candu generates the UI to ship live.
- **2024** — Reported an estimated ~$3M ARR with a ~24-person team (getLatka).

## Links

- Website: https://www.candu.ai/
- LinkedIn: https://www.linkedin.com/company/candu-labs
- Twitter/X: https://x.com/CanduLabs
- YouTube: https://www.youtube.com/c/CanduLabs

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Profile page: https://yespress.io/candu
Published by YesPress — https://yespress.io
Last updated: 2026-08-05