# Candid

> Candid makes the professional-only CandidPro clear aligner system for dental practices. Its offering combines custom aligners, treatment-planning tools, orthodontist support, remote progress monitoring and practice-growth services. Founded in 2017, it left direct-to-consumer treatment in 2022 to focus on dental providers across the United States.

- **Founded:** 2017
- **Headquarters:** Sanford, United States
- **Founders:** Nick Greenfield (Co-founder and CEO), Lilla Cosgrove (Co-founder), Bobby Ghoshal (Co-founder), Sam Levine (Co-founder), Spencer Salovaara (Co-founder), Lynn Hurst (Co-founder; orthodontist)
- **Products:** CandidPro Comprehensive, CandidPro Elements, CandidMonitoring / ProMonitoring App, CandidConsult, PermaForm retainers
- **Notable:** Built a 45-studio consumer network before announcing its closure in January 2022., Reported nearly 100,000 patients served by January 2022 across its earlier business., Established announced partnerships with Philips and SoftSmile in 2023.

## Products & services

- **CandidPro Comprehensive** — Flat-rate clear aligner case offering with CandidConsult orthodontist support, integrated monitoring and refinements for three years under current published terms.
- **CandidPro Elements** — Limited aligner offering for simpler cases with pay-per-tray pricing and single-arch support; orthodontist consultation is excluded and ProMonitoring is an optional paid addition.
- **CandidMonitoring / ProMonitoring App** — Remote scan collection and AI-assisted progress, hygiene and scan-compliance tracking to support provider oversight between appointments.
- **CandidConsult** — One-on-one support from US-licensed orthodontists for case selection and treatment-plan review.
- **PermaForm retainers** — Custom clear retainers used after active orthodontic treatment.
- **Philips Zoom whitening** — Teeth-whitening offering available alongside the aligner system.
- **Candid Academy and CandidSMILE** — Clinical education, events, team training and practice-growth support for dental providers.

## Achievements

- Built a 45-studio consumer network before announcing its closure in January 2022.
- Reported nearly 100,000 patients served by January 2022 across its earlier business.
- Established announced partnerships with Philips and SoftSmile in 2023.
- Hosted its first CandidCon professional education event in 2025.
- Added CandidPro Elements and updated its loyalty program in April 2026.

## Latest updates

- **2026-09** — Published a three-part Very True podcast conversation with Nick Greenfield about careers, product-market fit and rebuilding Candid around general dentists.
- **2026-07** — Published a Smile Lab case study about patient introductions through CandidPro Concierge.
- **2026-06** — Published a Napa Valley Dental Group case study reporting a 37-case month after team training; an individual company-reported result.
- **2026-04** — Announced Elements, a revised loyalty program counting aligners and retainers, and an updated treatment-plan viewer.

## Links

- Website: https://www.candidpro.com/
- LinkedIn: https://www.linkedin.com/company/livecandid/
- Twitter/X: https://twitter.com/livecandid
- YouTube: https://www.youtube.com/@livecandid
- Instagram: https://www.instagram.com/livecandid/
- Facebook: https://www.facebook.com/LiveCandid/

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Profile page: https://yespress.io/candid
Published by YesPress — https://yespress.io
Last updated: 2026-10-26