# Candid Color

> Candid Color Systems combines a professional photo lab with volume-photography software, online sales, marketing, and fulfillment. Based in Oklahoma City, it serves professional photographers working in schools, sports, graduations, dance, and events through CORE, PhotoMatch, and NowCandid.

- **Founded:** 1972
- **Headquarters:** Oklahoma City, United States
- **Founders:** Jack Counts Jr. (Founder and President)
- **Products:** Professional photo lab, CORE, PhotoMatch, NowCandid, Virtual Groups
- **Notable:** Operating since 1972, according to its LinkedIn company profile., Developed an integrated lab, ecommerce, and software offering for volume photography., Its facility page reports over 3 million orders and 7 million prints, products, and services in an unspecified preceding year.

## Products & services

- **Professional photo lab** — Photographic and press prints, plaques, photo gifts, finishing, and order fulfillment.
- **CORE** — Roster-based school photography workflows, ecommerce, custom packages, and administrative reporting.
- **PhotoMatch** — Onsite subject identification and image matching; the current CORE page says it works exclusively with CORE.
- **NowCandid** — Event and volume photo delivery, optional face matching, Selfie Check-In, automated marketing, sales, and integrated lab fulfillment.
- **Virtual Groups** — Group photographs assembled from individual portraits, with customizable group designs.
- **TKO** — Background removal and rendering services for volume portraits and photo products.
- **PhotoGlo** — Premium print products using raised varnish and metallic embellishments; described in an April 2026 announcement.
- **Party Pics Official licensing** — Campus-event photography brand licensing with access to NowCandid and national marketing support; revival announced May 2025.

## Achievements

- Operating since 1972, according to its LinkedIn company profile.
- Developed an integrated lab, ecommerce, and software offering for volume photography.
- Its facility page reports over 3 million orders and 7 million prints, products, and services in an unspecified preceding year.
- Virtual Groups is described by the company as a patented process; patent identifiers were not independently established.

## Latest updates

- **2026-10** — Published a Built for Volume feature on Island Photography’s 30-year customer relationship and 2026 Customer of the Year recognition.
- **2026-09** — Published Alex Rangel’s account of PhotoMatch-enabled sales reaching buyers in 48 states.
- **2026-07** — Published Picture Day Made Easy, describing behind-the-scenes production.
- **2026-04** — Published a product explanation of PhotoGlo’s raised varnish and metallic finishing.
- **2025-05** — Announced the Party Pics Official brand-licensing revival.

## Links

- Website: https://www.candid.com/
- LinkedIn: https://www.linkedin.com/company/candid-color-systems/
- Twitter/X: https://twitter.com/CandidColor
- YouTube: https://www.youtube.com/channel/UC6Z4FGdIRiJyd-tEzpbOdcA
- Instagram: https://www.instagram.com/ccsprolab/
- Facebook: https://www.facebook.com/candidcolor

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Profile page: https://yespress.io/candid-color
Published by YesPress — https://yespress.io
Last updated: 2026-10-23