# Camphouse

> Camphouse is a Stockholm-based enterprise software company that runs an intelligent media operations platform for advertisers and agencies. Formerly known as Mediatool, it centralizes media planning, budget allocation, campaign activation and reporting into a single system of record, layering an AI Co-Pilot on top so data-driven marketers can turn scattered spreadsheets and media plans into structured, end-to-end media intelligence. Its customers include global brands and agency networks such as L'Oreal, Heineken, Dentsu and Jellyfish.

- **Founded:** 2015
- **Headquarters:** Stockholm, Sweden
- **Founders:** Alexander Hogman (Co-founder & CEO)
- **Team size:** 67
- **Products:** Planning System of Record, Budget Allocation, Media Planning, Media Activation, Reporting & Analytics
- **Notable:** Selected by L'Oreal Groupe as its global media planning system of record across all divisions and markets worldwide., Rebranded from Mediatool to Camphouse in February 2025 while retaining product continuity., Closed a Series A in June 2026 bringing total capital raised to $17M.

## Products & services

- **Planning System of Record** — A central hub for media plans with global-to-local structure, so enterprise teams manage one source of truth instead of scattered spreadsheets.
- **Budget Allocation** — Tools to distribute and track media budgets across markets, channels and campaigns with reconciliation against actual spend.
- **Media Planning** — Collaborative workflows to build campaign strategies, approvals and channel plans across teams and agencies.
- **Media Activation** — Executes and coordinates campaigns across channels from the same plan that finance and leadership see.
- **Reporting & Analytics** — Unified performance dashboards and visual reporting that tie results back to the original plan and spend.
- **AI Co-Pilot** — An intelligence layer over structured media data that assists with planning, optimization and insight generation in a secure, controlled way.

## Achievements

- Selected by L'Oreal Groupe as its global media planning system of record across all divisions and markets worldwide.
- Rebranded from Mediatool to Camphouse in February 2025 while retaining product continuity.
- Closed a Series A in June 2026 bringing total capital raised to $17M.
- Built an enterprise customer base including Heineken, Dentsu, Jellyfish and Amazon.

## Latest updates

- **2026-06** — Closed Series A funding, bringing total capital raised to $17M, backed by existing investors Fairpoint, eEquity, Newion, Frol41 and J12 Ventures, to fund AI R&D and customer success.
- **2025-02** — Rebranded from Mediatool to Camphouse - House of Campaigns, repositioning as an AI-powered media operations platform.
- **2023-10** — Raised roughly EUR 7M to fuel US expansion as Mediatool.

## Links

- Website: https://camphouse.io
- LinkedIn: https://www.linkedin.com/company/camphouseio
- Twitter/X: https://x.com/camphouseio
- Instagram: https://www.instagram.com/camphouseio
- Facebook: https://facebook.com/camphouseio

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Profile page: https://yespress.io/camphouse
Published by YesPress — https://yespress.io
Last updated: 2026-07-22