# Campbell Marketing & Communications

> Campbell Marketing & Communications is a privately held Dearborn agency whose work often looks more like operations than advertising. Founded by motorsports marketer Rod Campbell in 1982, it combines communications, creative, research, digital development, training, event production, customer engagement and on-site staffing, with a particularly deep bench in automotive and motorsports. Its public portfolio includes long-running Ford and Ford Racing work, Volvo retailer training and sustainability data, Michigan Central visitor operations, an anti-counterfeit coalition, and AutoGlow, which has raised more than $6 million for The Children's Center.

- **Founded:** 1982
- **Headquarters:** Dearborn, United States
- **Founders:** Rod Campbell (Founder)
- **Products:** Automotive and motorsports marketing, Communications and public relations, Event and experiential marketing, Digital solutions, Research and marketing strategy
- **Notable:** Built an agency founded in 1982 into a 51-200-person privately held company with global automotive and motorsports work., Helped AutoGlow raise more than $6 million for The Children's Center., Organized nearly 150 anti-counterfeit training sessions for more than 7,000 U.S. Customs and Border Protection officers, law-enforcement agents and collision-repair technicians.

## Products & services

- **Automotive and motorsports marketing** — Sponsorship management, trackside activation, enthusiast programs, product launches, dealer education, call-center support and global motorsports communications.
- **Communications and public relations** — Corporate communications, social media, influencer management, public relations, crisis management, press events and content creation.
- **Event and experiential marketing** — Sports activations, trade shows, conferences, dealer meetings, community events, incentive travel, hospitality and on-site staffing.
- **Digital solutions** — Web and mobile app development, e-commerce, interactive media, game development, kiosks, digital signage and e-learning.
- **Research and marketing strategy** — Qualitative and quantitative research, customer profiling, UX and satisfaction measurement, custom research and strategy monitoring, including work through wholly owned Roadmap Market Research.
- **Creative services** — Brand identity, photography and video, websites, campaign materials, branded kits, print facilitation and custom collateral.

## Achievements

- Built an agency founded in 1982 into a 51-200-person privately held company with global automotive and motorsports work.
- Helped AutoGlow raise more than $6 million for The Children's Center.
- Organized nearly 150 anti-counterfeit training sessions for more than 7,000 U.S. Customs and Border Protection officers, law-enforcement agents and collision-repair technicians.
- Hired more than 60 part-time and full-time employees for Michigan Central operations and visitor engagement.
- Helped launch and continues to manage Ford Performance's social presence across seven platforms.
- Maintains ISO 9001:2015 quality-management certification.
- Named among Metro Detroit's 101 Best and Brightest places to work and twice to Crain's Cool Places to Work, according to the company's LinkedIn profile.

## Latest updates

- **2026-01** — Campbell delivered the Ford Racing Season Launch and AutoGlow at Michigan Central on back-to-back days after four and six months of preparation, respectively.
- **2026-01** — The company added new PR and event-marketing staff, including two former interns moving into full-time roles.
- **2025-09** — CEO Greg Shea was selected for Leadership Detroit Class 46.
- **2025** — Campbell coordinated 15 NHRA Youth Education Services events around the United States.
- **2024-06** — Campbell supported the reopening of Michigan Central with staffing, visitor engagement, event logistics and retail operations.

## Links

- Website: https://campbellmarketing.com/
- LinkedIn: https://www.linkedin.com/company/campbellmarketing
- Twitter/X: https://x.com/ChooseCampbell/
- Instagram: https://www.instagram.com/choose.campbell/
- Facebook: https://www.facebook.com/CampbellMarketing/

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Profile page: https://yespress.io/campbell-marketing-and-communications
Published by YesPress — https://yespress.io
Last updated: 2026-09-23