# Camilo Sánchez Villamarín

> Camilo Sánchez Villamarín is a Colombian entrepreneur who cofounded Laika, the pet-products retailer launched in 2018, and served as CEO until August 2025. He announced that he would continue as chairman and a board member. He subsequently cofounded True Blue with Sebastián Canal and was identified as its CEO in October 2025. His entrepreneurial background includes a bedding business, and he studied law at Universidad de los Andes.

- **Role:** Cofounder and CEO at True Blue; chairman and board member at Laika (announced on LinkedIn)
- **Organizations:** True Blue, Laika Mascotas, DESCANSARTE, Gooms
- **Nationality:** Colombian
- **Education:** Law, Universidad de los Andes, Summer 2019 accelerator, Laika, Y Combinator
- **Known for:** Cofounded Laika and led it as CEO for seven years., Participated with Laika in Y Combinator Summer 2019., Led Laika during its $48 million Series B, announced in January 2022.

## Career timeline

- **2013** — Cofounded DESCANSARTE, according to public professional profiles.
- **2016** — Coauthored the Universidad de los Andes law paper Retos en la regulación del Crowfunding en Colombia with Nicolás Torres Forero.
- **2018** — Laika launched with cofounders Camilo Sánchez, Manuela Sánchez, Andrea González and Tulio Jiménez.
- **2019** — Laika participated in Y Combinator’s Summer 2019 batch.
- **2020** — Laika’s $5 million seed round and Mexico expansion were reported in July.
- **2021** — Laika announced $12 million in investment.
- **2022** — Laika announced a $48 million Series B led by SoftBank.
- **2023** — Public professional profiles list a cofounder and board role at Gooms from June 2023.
- **2024** — Laika’s first physical shop near Fontanar was reported in January.
- **2025-08** — Manuela Sánchez succeeded him as Laika CEO; he announced a continuing chairman and board role.
- **2025-10** — Identified as cofounder and CEO of True Blue, created with Sebastián Canal.
- **2026-08** — Appeared on El Primer Paso to discuss early ventures and Laika’s growth difficulties.

## Achievements

- Cofounded Laika and led it as CEO for seven years.
- Participated with Laika in Y Combinator Summer 2019.
- Led Laika during its $48 million Series B, announced in January 2022.
- Cofounded True Blue with Sebastián Canal.

## Latest updates

- **2026-08** — El Primer Paso published an interview with him on August 27 about early businesses, investment and the operational problems created by fast growth.
- **2026-01** — Moneycon 2026 coverage listed him as a cofounder of Laika, Gooms and True Blue.
- **2025-10** — Portafolio profiled True Blue and identified him as its CEO and founder.
- **2025-08** — Manuela Sánchez was named Laika CEO, succeeding Camilo.

## Links

- LinkedIn: https://co.linkedin.com/in/camilo-sanchez-villamarin

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Profile page: https://yespress.io/camilo-sanchez-villamarin
Published by YesPress — https://yespress.io
Last updated: 2026-10-22