# Cameron Steele

> Cameron Steele is the Co-Founder and CEO of Prophia, an AI-powered data intelligence platform for commercial real estate that manages over 330 million square feet of assets. With a 30-year career spanning Oracle, Royal Bank of Canada, private equity, buuteeq (sold to Booking Holdings for $135M), OpenTable, and Booking.com, Steele brings rare cross-disciplinary depth to PropTech. He co-founded Prophia in 2018 to fix what he identified as a fundamental data crisis in one of the world's largest asset classes - an industry where 53% of rent rolls contain material financial errors and leading firms were still managing contractual data with pre-internet manual services.

- **Role:** Co-Founder & CEO at Prophia
- **Organizations:** Prophia, buuteeq Inc., OpenTable, Booking.com, Royal Bank of Canada, Oracle
- **Nationality:** American
- **Education:** Bachelor's degree, Stanford University, MBA, Tuck School of Business, Dartmouth College
- **Known for:** Co-founded buuteeq which was acquired by Booking Holdings/Priceline Group in 2014, Built Prophia to manage over 330 million square feet of commercial real estate assets, Achieved near-100% customer retention at Prophia (lost only one customer due to acquisition)

## Career timeline

- **1990s** — Joined Oracle as an operating employee; trained in the value of centralized, structured, and actionable data
- **Late 1990s - Early 2000s** — Equity research analyst at Royal Bank of Canada, covering enterprise software during the dot-com boom
- **2001-2009** — Spent 6-7 years at a growth equity/private equity firm investing in internet and consumer companies through the 2008 financial crisis
- **2009-2014** — COO and founding executive team member at buuteeq, Inc., a SaaS hospitality marketing platform
- **2014** — buuteeq acquired by Booking Holdings/Priceline Group for approximately $135 million
- **2014-2017** — Executive at Booking.com (Head of Marketing & Commercial Innovations, BookingSuite division; Head of Commercial Operations)
- **2017-2018** — Executive at OpenTable as Head of Casual Dining and Strategic Initiatives
- **2018** — Co-founded Prophia (originally Leaseable) in San Francisco to solve the commercial real estate data problem
- **2018-11** — Prophia launched commercial product
- **2019-02** — Acquired Prophia's first paying customer (still a customer today)
- **2021-04** — Rebranded Leaseable to Prophia (combining 'property' + Ancient Greek word for wisdom)
- **2022-12** — Closed $10.2M Series A funding round from SignalFire, Cercano Management, and Alumni Ventures
- **2023** — Featured in San Francisco Business Times; Prophia platform reaches 330M+ sq ft in managed assets

## Achievements

- Co-founded buuteeq which was acquired by Booking Holdings/Priceline Group in 2014
- Built Prophia to manage over 330 million square feet of commercial real estate assets
- Achieved near-100% customer retention at Prophia (lost only one customer due to acquisition)
- Raised over $17M for Prophia including a $10.2M Series A in December 2022
- Grew Prophia to 250% annual recurring revenue growth as of Series A announcement
- Built platform processing 140,000+ documents and scaling to 8,000 documents per quarter
- Attracted marquee clients including Related Companies (Hudson Yards) and Rudin Management (345 Park Avenue)
- Pioneered AI-powered lease abstraction before the mainstream AI boom

## Latest updates

- **2023-11** — Featured in San Francisco Business Times discussing the future of CRE data digitization
- **2023-03** — Featured in Blueprint's 'Conversations With Champs' at the Blueprint Event in Las Vegas
- **2022-12** — Announced $10.2M Series A funding round with 250% ARR growth and 170M sq ft of hosted assets
- **2021-04** — Rebranded company from Leaseable to Prophia to reflect expanded scope beyond lease abstraction

## Links

- Website: https://prophia.com
- LinkedIn: http://www.linkedin.com/in/cameron-steele-5254a32
- Twitter/X: https://twitter.com/prophia

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Profile page: https://yespress.io/cameron-steele
Published by YesPress — https://yespress.io
Last updated: 2026-05-14