# Calysto Communications

> Calysto Communications is an Atlanta-based, privately held B2B technology communications agency founded by Laura Borgstede in 1999. It sells senior-led positioning, content, public relations, analyst relations, social strategy and trade-show programs to companies in AI, IoT, mobile, wireless, satellite, cloud and telecom. Its differentiator is unusually narrow domain specialization: the firm turns technical narratives into earned attention, then measures the business effects through indicators such as sales leads, site traffic, analyst recognition, partner growth and exit positioning.

- **Founded:** 1999
- **Headquarters:** Atlanta, United States
- **Founders:** Laura Borgstede (Founder and Chief Energizing Officer)
- **Products:** Positioning and messaging, Content marketing, Public and analyst relations, Social media strategy, Vertical and trade-show marketing
- **Notable:** Helped more than two dozen clients prepare for an IPO or acquisition, associated with more than $4.8 billion in publicly reported client valuations over 25 years., Helped position RacoWireless from an M2M startup to its $160 million acquisition by KORE Wireless in 2015., A RacoWireless Mobile World Congress campaign produced a reported 500% increase in website traffic.

## Products & services

- **Positioning and messaging** — Value propositions, strategic positioning, key messages, differentiators and proof points tied to a client's business goals.
- **Content marketing** — Content strategy, audits and calendars plus white papers, case studies, contributed articles, blogs, eBooks, presentations, podcasts, webinars, videos and sales materials.
- **Public and analyst relations** — Media relations, analyst programs, thought leadership, launches, awards, crisis counsel and speaking opportunities for technical B2B companies.
- **Social media strategy** — Audits, channel strategies, content calendars and turnkey content for LinkedIn, X and Facebook, integrated with offline events and PR.
- **Vertical and trade-show marketing** — Market-specific narratives, campaign assets, influencer outreach, award programs and event planning for sectors using connected technologies.

## Achievements

- Helped more than two dozen clients prepare for an IPO or acquisition, associated with more than $4.8 billion in publicly reported client valuations over 25 years.
- Helped position RacoWireless from an M2M startup to its $160 million acquisition by KORE Wireless in 2015.
- A RacoWireless Mobile World Congress campaign produced a reported 500% increase in website traffic.
- An Everstream local-market campaign secured more than 32 articles and interviews and was followed by an 87% year-over-year increase in inbound leads.
- A Quuppa campaign was associated with tripled annual sales and 85% growth in its partner network.
- A One Tech repositioning campaign generated a reported $1.4 million in advertising-equivalent exposure and reached 155 million potential customers and partners in ten months.
- Won Gold and Bronze Stevie Awards in 2017 for campaigns involving Inmarsat and Globecomm; the announcement said this brought the firm's Stevie total to nine.
- Won PR Daily/Ragan recognition in 2020 for the four-person Everstream campaign team.
- Won a 2026 Gold Stevie American Business Award for its marketing and thought-leadership program for Soracom.

## Latest updates

- **2026-07** — Calysto described its current offer as an earned-first integrated media strategy designed for discovery by both B2B buyers and AI-powered search systems.
- **2026-05** — The firm announced a Gold Stevie American Business Award for the marketing and thought-leadership campaign it manages for IoT client Soracom.
- **2025-02** — Calysto marked its 26th anniversary and described its evolution from a telecom-only PR agency into a full marketing communications firm spanning AI, IoT, mobile, wireless and telecom.
- **2024-02** — The firm celebrated 25 years and published a results retrospective covering traffic, lead generation, partner growth, media reach and exit positioning.

## Links

- Website: https://www.calysto.com/
- LinkedIn: https://www.linkedin.com/company/calysto-communications
- Twitter/X: https://x.com/calysto
- Facebook: https://www.facebook.com/calystocommunications

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Profile page: https://yespress.io/calysto-communications
Published by YesPress — https://yespress.io
Last updated: 2026-09-22