# Caley Adair

> Caley Patrick Adair is a Canada-based financial-services marketing executive and the chief marketing officer of Embark Student Corp. He joined Embark in March 2025 after serving as vice president of marketing at goeasy and, earlier, associate vice president of marketing at Scotiabank, with an additional chapter leading content and digital at MD Financial Management. Across those roles, his public work has emphasized connecting content, digital systems and customer journeys to measurable business outcomes. He completed an Executive MBA at Ivey Business School in 2025 while moving from a vice-president role into the C-suite.

- **Role:** Chief Marketing Officer at Embark Student Corp.
- **Organizations:** Embark Student Corp., goeasy Ltd., Scotiabank, MD Financial Management
- **Education:** Executive MBA, Ivey Business School at Western University, Bachelor of Commerce
- **Known for:** Appointed chief marketing officer of Embark Student Corp. in March 2025., Completed Ivey Business School's Executive MBA in 2025 while moving from a vice-president role to the C-suite., Built a financial-services marketing career spanning MD Financial Management, Scotiabank, goeasy and Embark.

## Career timeline

- **2019** — Appeared at Conex as AVP, Content & Digital at MD Financial Management and spoke about aligning content with the buyer journey and measurable outcomes.
- **By 2021** — Served as Associate Vice President, Marketing at Scotiabank.
- **2021-2025** — Held marketing leadership roles at goeasy Ltd., most recently Vice President, Digital Marketing & Growth / Vice President, Marketing.
- **2024-2025** — Completed the Executive MBA program at Ivey Business School.
- **2025** — Joined Embark Student Corp. as Chief Marketing Officer in March.
- **2025** — Graduated with a Master of Business Administration from Western University in October.
- **2025** — Discussed his VP-to-C-suite journey on the Ivey EMBA Podcast in December.
- **2026** — Featured in a Filling the Gap panel on automation, AI and the changing work of chief marketing officers.
- **2026** — Listed as a speaker at Digital Marketing for Financial Services Canada and Customer Experience for Financial Services.

## Achievements

- Appointed chief marketing officer of Embark Student Corp. in March 2025.
- Completed Ivey Business School's Executive MBA in 2025 while moving from a vice-president role to the C-suite.
- Built a financial-services marketing career spanning MD Financial Management, Scotiabank, goeasy and Embark.
- Presented at Conex 2019 on connecting content and digital systems to buyer-journey outcomes.
- Selected as a speaker for major Canadian financial-services marketing and customer-experience events.

## Latest updates

- **2026-09** — Listed to appear at Customer Experience for Financial Services as CMO of Embark.
- **2026-02** — Appeared in the Filling the Gap 'CMO: State of the Nation' episode about automation, AI and emerging marketing shifts.
- **2025-12** — Featured on the Ivey EMBA Podcast discussing the move from VP to the C-suite and the role of executive education.
- **2025-10** — Graduated with an MBA from Western University.
- **2025-03** — Became Chief Marketing Officer at Embark Student Corp.

## Links

- Website: https://www.embark.ca
- LinkedIn: https://www.linkedin.com/in/caley-adair

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Profile page: https://yespress.io/caley-adair
Published by YesPress — https://yespress.io
Last updated: 2026-08-24