# Caldera + Lab

> Caldera + Lab is an Austin-based premium men's skincare and haircare company combining botanical ingredients, proprietary formulation and clinical testing. Founded in 2017 and commercially launched in 2019 with The Good serum, it sells individual products, routine bundles and subscriptions online and through retailers including Nordstrom. Its focus is men concerned with dryness, visible aging and thinning hair.

- **Founded:** 2017
- **Headquarters:** Austin, United States
- **Founders:** Jared Pobre (Co-founder and CEO), Stacy Pobre (Stacy Keibler) (Co-founder)
- **Products:** The Good, The Clean Slate, The Base Layer, The Great, The Hydro Layer
- **Notable:** Included in BeautyMatter FUTURE50 2025., Raised USD 6 million in its announced October 2024 Series A., Expanded to Nordstrom in 2026.

## Products & services

- **The Good** — Rich facial oil serum with 27 botanicals; positioned for dry-to-normal skin and colder climates.
- **The Clean Slate** — Facial cleanser used as the first step in its routines.
- **The Base Layer** — Rich moisturizer paired with The Good in its rich routine.
- **The Great** — Lightweight serum for oily or combination skin featuring the company's patent-pending plant-based delivery technology.
- **The Hydro Layer** — Lightweight moisturizer introduced alongside The Great.
- **The Hair Care System** — Shampoo, conditioner and hair serum positioned for thinning-hair concerns.
- **The Eye Serum** — Targeted cosmetic care for the appearance of dark circles, puffiness and fine lines.
- **The Regimen** — Three-product cleanser, serum and moisturizer bundle available as a one-time purchase or recurring subscription.

## Achievements

- Included in BeautyMatter FUTURE50 2025.
- Raised USD 6 million in its announced October 2024 Series A.
- Expanded to Nordstrom in 2026.
- The Good's published 2018 evaluation involved 53 men aged 37-64 over eight weeks; 96% reported healthier-looking skin.

## Latest updates

- **2026-10** — October 1 Shelf Space interview episode notes discuss packaging and agency mistakes, inventory theft, and a reported 70% repeat-purchase rate; these are founder accounts, not independently audited metrics.
- **2026-06** — BeautyMatter reported the Nordstrom expansion and company-reported 2025 revenue of USD 40 million.
- **2025-09** — Rebrand and launch of The Great and The Hydro Layer; Ulta online expansion announced.

## Links

- Website: https://calderalab.com/
- LinkedIn: https://www.linkedin.com/company/calderalab/
- Twitter/X: https://twitter.com/CalderaLab
- Instagram: https://www.instagram.com/calderalab/
- Facebook: https://www.facebook.com/calderalabofficial/

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Profile page: https://yespress.io/caldera-lab
Published by YesPress — https://yespress.io
Last updated: 2026-10-03