# Calcium+Company

> Calcium+Company is a New York-headquartered health communications group that combines pharmaceutical brand strategy, oncology marketing, medical education, public relations, market access and AI-enabled production. Founded in 2012, it grew from a healthcare advertising agency into five specialist divisions that share an integrated strategy group, serving pharmaceutical and biotechnology companies across product launches, mature brands and complex patient and clinician communications.

- **Founded:** 2012
- **Headquarters:** New York, United States
- **Founders:** Steven Michaelson (Founder and former Chairman)
- **Products:** Calcium, Vitamin MD, PRotein, Amino, Cobalt
- **Notable:** Reported more than 70% growth in 2020 and 38% growth in 2021., Named MM+M's 2023 Independent Advertising Agency of the Year with PE Backing., Reported 13 account wins, 41 active business clients and 58 brand-product accounts for 2024.

## Products & services

- **Calcium** — Full-service pharmaceutical brand strategy, creative development, digital engagement and multichannel marketing.
- **Vitamin MD** — Medical education and scientific communications for healthcare professionals; expanded through the CSG Health Group acquisition.
- **PRotein** — Health and wellness public relations, corporate communications, thought leadership and reputation work.
- **Amino** — A dedicated oncology marketing division combining scientific, strategy, creative and engagement expertise.
- **Cobalt** — Commercial planning, payer marketing and market-access strategy for healthcare brands.
- **NORA** — A proprietary AI-powered acceleration platform for planning, creating and delivering healthcare marketing and communications work.

## Achievements

- Reported more than 70% growth in 2020 and 38% growth in 2021.
- Named MM+M's 2023 Independent Advertising Agency of the Year with PE Backing.
- Reported 13 account wins, 41 active business clients and 58 brand-product accounts for 2024.
- Founder Steven Michaelson was inducted into the Medical Advertising Hall of Fame in 2024.
- Named to MM+M's Best Places to Work lists in 2022 and 2024.
- Its milk-carton website work was a 2025 PharmaLive Best Launch finalist.
- The SUNday campaign with Sun Pharma was named a 2026 PM360 Trailblazer finalist for corporate branding.

## Latest updates

- **2026-08** — Calcium+Company was named a finalist for MM+M Agency of the Year, and CEO Judy Capano was recognized as a finalist for the inaugural Captain Jack Sullivan Founder Award.
- **2026-08** — The SUNday skin-cancer awareness campaign created with Sun Pharma was named a PM360 Trailblazer finalist in corporate branding.
- **2026-07** — The company launched NORA, its proprietary AI-powered acceleration platform for healthcare marketing and communications workflows.
- **2026-07** — Group President Greg Lewis joined the American Heart Association Greater New Jersey board of directors.
- **2025-07** — James Pietz joined as managing director of Amino, the oncology marketing division.

## Links

- Website: https://calciumco.com/
- LinkedIn: https://www.linkedin.com/company/calcium-company/
- Instagram: https://www.instagram.com/calciumandcompany/
- Facebook: https://www.facebook.com/calciumnyc

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Profile page: https://yespress.io/calcium-company
Published by YesPress — https://yespress.io
Last updated: 2026-09-24