# CAKES Body

> CAKES Body is a Los Angeles-based, women-led direct-to-consumer brand founded by twin sisters Taylor Capuano and Casey Sarai in 2022. It makes reusable silicone nipple covers and bra alternatives from medical-grade silicone that grip to skin using natural body heat instead of adhesive. After a viral organic-content strategy and a December 2023 appearance on ABC's Shark Tank - where it took a $300,000 investment from SKIMS and Good American co-founder Emma Grede - the bootstrapped company scaled to roughly $95 million in net sales in the fiscal year ending June 2025.

- **Founded:** 2022
- **Headquarters:** Los Angeles, California, United States
- **Founders:** Taylor Capuano (Co-Founder & Chief Marketing Officer), Casey Sarai (Co-Founder)
- **Team size:** ~57 employees
- **Products:** Grippy CAKES circles, Sticky CAKES circles, Grippy CAKES triangles, CAKES Cleavage bra, CAKES Tape
- **Notable:** Bootstrapped from $5,000 each to roughly $95 million in net sales within about three years, Secured a $300,000 investment from Emma Grede on Shark Tank Season 15 (aired December 2023), Grew to nearly half a million social media followers with organic content and ~$5 customer acquisition cost

## Products & services

- **Grippy CAKES circles** — Non-adhesive, reusable silicone nipple covers that grip to skin using natural body heat - no glue. Made from 100% medical-grade silicone.
- **Sticky CAKES circles** — Adhesive silicone nipple covers for extra security under fitted or strapless looks.
- **Grippy CAKES triangles** — Triangle-shaped non-adhesive covers designed for deep V-necks and lower-cut outfits.
- **CAKES Cleavage bra** — Adhesive stick-on bra alternative offering lift and shaping without straps or bands.
- **CAKES Tape** — Lifting boob tape for shaping and support.
- **CAKES Corset Cami** — Supportive cami layering piece within the CAKES range.

## Achievements

- Bootstrapped from $5,000 each to roughly $95 million in net sales within about three years
- Secured a $300,000 investment from Emma Grede on Shark Tank Season 15 (aired December 2023)
- Grew to nearly half a million social media followers with organic content and ~$5 customer acquisition cost
- Donated over $1 million to women's health causes
- Reported valuation exceeding $100 million while remaining profitable and founder-owned

## Latest updates

- **2025-11** — CNBC profiled how the twin-sister founders turned a side hustle into a fast-growing startup approaching $100M in sales.
- **2025-06** — Reported roughly $95 million in net sales for the fiscal year ending June 2025.
- **2025-03** — Founders detailed an employee-friendly culture including up to two months of PTO a year.

## Links

- Website: https://cakesbody.com
- LinkedIn: http://www.linkedin.com/company/cakes-body
- Instagram: https://www.instagram.com/cakesbody/
- Facebook: https://www.facebook.com/CAKESbodybrand
- TikTok: https://www.tiktok.com/@cakesbody

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Profile page: https://yespress.io/cakes-body
Published by YesPress — https://yespress.io
Last updated: 2026-07-26