# Caissa K12

> Caissa K12 is a Memphis-based enrollment and communications firm for public school districts. It adapts the machinery of political campaigns - polling, voter-style targeting, repeated calls and texts, digital advertising, community canvassing, and door knocking - to recruit students, retain families, recover no-shows, and reduce chronic absenteeism. Its signature recruitment model is performance-based: districts pay for verified enrollments rather than promises.

- **Founded:** 2010
- **Headquarters:** Memphis, United States
- **Founders:** Brian J. Stephens (Co-founder and CEO), Paige Walkup (Co-founder and Chief Client Management Officer)
- **Products:** Student recruitment campaigns, Student retention campaigns, No-show recovery, Chronic absenteeism campaigns, Secret shopper evaluations
- **Notable:** Worked with more than 100 public school districts nationally by 2025., Caissa reported recruiting thousands of students and adding more than $57 million to district budgets in one year., Caissa reported tens of thousands of students returned and nearly $200 million in added district funding over five years.

## Products & services

- **Student recruitment campaigns** — Research-led, multichannel campaigns using calls, texts, email, digital ads, events, canvassing, door knocking, and enrollment support to bring students into public districts.
- **Student retention campaigns** — Early outreach, landing pages, registration reminders, school comparison messaging, and name-level tracking designed to keep enrolled families from leaving.
- **No-show recovery** — Outreach to families whose students are expected but do not appear, with staff helping identify barriers and complete enrollment steps.
- **Chronic absenteeism campaigns** — Live calls, texts, email, proprietary scripts, and guided follow-up intended to address attendance barriers and reconnect students with school.
- **Secret shopper evaluations** — Test inquiries that assess how district front desks and enrollment teams respond to prospective families, followed by feedback and improvement recommendations.
- **Parent engagement surveys and research** — Polling and qualitative research on family perceptions, school choice, enrollment decisions, and communication preferences.
- **Training and strategic communications** — Customer-service certification, in-person training, crisis communications, school branding, media outreach, and leadership speaking.

## Achievements

- Worked with more than 100 public school districts nationally by 2025.
- Caissa reported recruiting thousands of students and adding more than $57 million to district budgets in one year.
- Caissa reported tens of thousands of students returned and nearly $200 million in added district funding over five years.
- Confirmed 1,356 of 1,375 targeted students would return in a four-school retention campaign, a reported 98% retention rate.
- Reported more than 400 recruits against a 90-student target during a campaign disrupted by COVID-19.
- Indianapolis Public Schools said a 2021-2023 campaign recruited nearly 400 students.
- Spring Branch ISD reported 223 students enrolled through the partnership in 2025 and a net funding boost of $856,900 after Caissa's fee.
- Launched a multi-year $1 million commitment for family-service awards to public schools in 2026.

## Latest updates

- **2026-09** — The company's Unfiltered Education podcast continued publishing conversations and practical episodes on enrollment, school choice, communication, and district leadership.
- **2026-01** — Caissa K12 announced a multi-year $1 million commitment for its Champions of Excellence in Family Service Awards program.
- **2025-08** — The New York Times profiled the rise of public-school recruitment firms and reported Caissa K12 had more than 100 district clients.
- **2025-02** — Caissa said its campaigns had generated more than $57 million in district funding during the prior year and nearly $200 million over five years.
- **2025-02** — Brian Stephens released A Level Playing Field: Strategies to Ensure Public Schools' Success.

## Links

- Website: https://www.caissak12.com/
- LinkedIn: https://www.linkedin.com/company/caissa-k12
- Twitter/X: https://twitter.com/caissaps
- YouTube: https://www.youtube.com/channel/UCOqA8faa5PCqhNC-VDgwvgw
- Instagram: https://www.instagram.com/caissak12/
- Facebook: https://www.facebook.com/CaissaK12/

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Profile page: https://yespress.io/caissa-k12
Published by YesPress — https://yespress.io
Last updated: 2026-09-20